Have you heard of neuromarketing? Is it something your organization has looked into?

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VP of Marketing in IT Services, 10,001+ employees

Yes I have heard of neuromarketing. It is mostly relevant on B2C side, especially retail. Working on B2B side, our company has not yet looked into it.

2 1 Reply

Community User in Software, 10,001+ employees

Interesting Nitanshi -- do you see a use case for neuromarketing for B2B outside of your organziation?

VP of Marketing in IT Services, 51 - 200 employees

I have heard of it, but as said before me, we do not currently look at it as a company (we're a B2B company).

Director of Marketing in Software, 51 - 200 employees

Yes, I'm familiar with neuromarketing. It is a field that blends neuroscience with marketing to better understand customer behavior, preferences, and decision-making processes. However, our company hasn't shown enough interest in it as of yet.

VP - Home & Digital Entertainment in Telecommunication, 5,001 - 10,000 employees

Yes we’ve heard of it and begun to implement basics. Knowing what stimulates customers to respond to campaigns or OOH passive media has been helpful in shaping creative for better emotive responses.

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