How do you ensure that the data and analytics tools you provide are relevant to business users?

1.6k views4 Comments

CIO in Energy and Utilities, 11 - 50 employees
Because we monitor the tools' usage, also we created a unique database and "official" KPIs/results dashboards, so all analysis is based on the same data used to report in top level.
Chief Data Officer in Media, 2 - 10 employees
Involving users in opportunity discovery, tool design or selection, validation, and continuous improvement are all critical pieces. Business users must be data literate so they can identify and define the opportunities they see to leverage data to deliver value. Solutions are more relevant when business users are involved in the process.
1 1 Reply
Chief Information Officer in Software, 11 - 50 employees

Totally agree.

Business and operations need to be aware of the new and existing business enhancement that collecting, amalgamating, and utilizing the data captured throughout your ecosystem can provide to generate new sources of revenue, streamline operations, and limited unwarranted and unwanted risk.

I often say being an IT leader is as much about selling and educating  as it is about providing solutions.

Head of Data Strategy in Software, 51 - 200 employees
Get users engaged early, and often. This would include including users in an RFP process or any vendor evaluation - assuming you're looking at a new tool.  Hiring business analysts or product managers within the D&A team who can develop an intimate understanding of user needs and business problems is also something I highly recommend - and aligns nicely to more of a 'data as a product' approach.  Ensuring you also have robust lines of communication and feedback from users post-launch, which would include capturing detailed metrics on usage, is also often overlooked.      

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