How do you sell yourself online without being blatantly self promotional?

1.3k views5 Upvotes9 Comments

Director of Sales in Retail, 51 - 200 employees
Be genuine.   Provide value to the people consuming your content and they will come to you.
VP of Sales in Software, 1,001 - 5,000 employees
Provide insightful content that matters to my audience.
Call out my experiences via stories.
Engage in webinars and events that highlight the value being brought.
Founder and Chief Sales Energizer in Services (non-Government), 2 - 10 employees
Always with the audience in mind. Give freely of your content. Tell people how to do things. Give them content that shows them you are the expert. 
VP of Sales in Software, 11 - 50 employees
couple of ways to think about it:
- share what you find interesting
- talk about the industry challenges personas are dealing with... without pitching yourself or your product. you can just talk through the challenges these people are dealing with and your learnings of what does and doesn't work to fix them. thus making yourself an industry expert by seeing what does fix them
- sharing failiures from time to time. people connect with stories and we have times we got it wrong... 

Director of Enablement, 501 - 1,000 employees
Ask yourself: if you saw someone else posting what you are about to share, would you find that it improves your day, or would you cringe/ignore it?

It’s 100% fine to self promote and sell your own brand, as long as it provides value to other people.

Remember, people prefer to buy from people instead of brands. It’s why the best sales reps establish fantastic rapport with their clients. If you never ‘sell’ yourself, then you’ll never establish those relationships :)
Founder in Services (non-Government), 2 - 10 employees
I have found sharing an honest story works well.  I observe on Linkedin the posts where people talk about their challenge and then thanking people helps with engagement.  E.g.  "I have struggled with passing the exam, and then worked with X to support me and now I am certified!"
Managing Partner, Partnerships & Strategy in Software, 1,001 - 5,000 employees
Agree with all the comments ☝️ - perhaps one I’d add is to comment thoughtfully on other people’s posts, add value or insight to the conversation.
Director of Sales in Software, 51 - 200 employees
I think you just accept that there will be some level of "perceived" self promotion regardless of what you post. It's something I need to work on because I hate to seem self promotional. I tend to share curiousity's that I have, quotes that I like(or anecdotes), or learnings I've had. 
VP of Sales in Education, 1,001 - 5,000 employees
The best self-promotion is helping others without expecting anything in return. It takes time just like everything else, but the profile you build is far superior to someone who self promotes.

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Chief Technology Officer in Software, 51 - 200 employees
My personal experience. 

I usually get the feedback and go back with data driven analysis providing details to cross leaders to understand the context and make decision basis data and and not gut feeling. 
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