If you are in a B2B business, what marketing channels are working for you best (and worst) these days in bringing quality leads? Given the developing economic crisis and budget constraints from your potential prospects.
CMO in Software, 51 - 200 employees
1 - our website is our main lead gen tool due to effective SEO and varied content marketing (case studies, guides/checklists, expert articles)2 - specialized events
3 - webinars on specific topics
4 - !!! referrals (very important to keep existing customers and advisers happy)
CEO in Services (non-Government), 2 - 10 employees
LinkedIn and our website/email marketing. Joint ventures work too, when done right, to bring in more prospective clientsContent you might like
CTO in Software, 201 - 500 employees
Without a doubt - Technical Debt! It's a ball and chain that creates an ever increasing drag on any organization, stifles innovation, and prevents transformation.Sales14%
Marketing28%
Accounts Payable20%
Accounts Receivable15%
Legal4%
HR14%
Other (pls comment)2%
1052 PARTICIPANTS
Head- Marketing And Customer Life Cycle in Telecommunication, 10,001+ employees
To contribute for large organisations with multi products and services, training at all level are the initial steps for product success. To ensure that the sales pitch remains uniform across all business verticals and geographies, ...read moreYes67%
No33%
What new Featured section?0%
3 PARTICIPANTS
2. ABM tactics
3. Search & chat leads
4. Focused in-person events that fit our ICP
5. Webinar leads