If you are in a B2B business, what marketing channels are working for you best (and worst) these days in bringing quality leads? Given the developing economic crisis and budget constraints from your potential prospects.

1.8k views3 Comments

CMO in Software, 201 - 500 employees
1. Free trial users
2. ABM tactics

3. Search & chat leads
4. Focused in-person events that fit our ICP
5. Webinar leads
CMO in Software, 51 - 200 employees
1 - our website is our main lead gen tool due to effective SEO and varied content marketing (case studies, guides/checklists, expert articles)
2 - specialized events
3 - webinars on specific topics
4 - !!! referrals (very important to keep existing customers and advisers happy)
CEO in Services (non-Government), 2 - 10 employees
LinkedIn and our website/email marketing. Joint ventures work too, when done right, to bring in more prospective clients

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