Who is managing performance marketing in your organization? The marketing unit or acquisition unit.

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VP - Home & Digital Entertainment in Telecommunication, 5,001 - 10,000 employees
Performance marketing is undertaken in the marketing department. They are responsible end-to-end for gross adds and acquisition campaigns across all non traditional sales channels.
Director of Marketing in Education, 201 - 500 employees
the acquisition unit takes care of all our analytics for performance marketing and ads.
Director of Marketing in Software, 51 - 200 employees
My company's marketing team is responsible of managing performance marketing. They are in charge of developing and executing performance marketing initiatives, analyzing performance metrics, and optimizing campaigns to meet specific goals such as customer acquisition or conversion rate optimization.
Head- Marketing And Customer Life Cycle in Telecommunication, 10,001+ employees
Marketing unit takes care of Performance Marketing and other digital campaigns
VP of Marketing in IT Services, 51 - 200 employees
Marketing department is in charge of acquisition. 

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