What are the most important features to evaluate when reviewing sales enablement platforms for an organization that is not ready for call recording?


2k views4 Upvotes5 Comments

VP of Sales in Software, 10,001+ employees
modularity and ability to adapt to your sales process while recommending better and more efficient ways to run those...
2
Founder and Chief Revenue Operations Officer, Self-employed
As with any technology selection, the solution needs to the one that is best aligned to the use cases and business challenges that you are looking to solve. Aside from this, specific to sales engagement, some of things I would look for are: (1) integration and synergy with current tech stack, (2) ease of administration (self vs. paid) and ease of use (adoption), (3) vendor support, partnership, and ability to guide with best practices and thought leadership, (4) out-of-the-box templates/ frameworks/ snippets to help jump start usage, (5) out-of-the-box analytics and insights (guided next best action recommendations) that can be integrated with your CRM... 
2
VP of Sales in Education, 1,001 - 5,000 employees
Call recording in itself is one of the most important and valuable parts of the enablement process.  People learn from other people much better than any tool can provide.
2 1 Reply
Partner in Travel and Hospitality, Self-employed

Agree! Asking them to review their own calls is also eye-opening.

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Chief Revenue Officer in Banking, 11 - 50 employees
Before evaluating a sales enablement platform, I feel it’s important to understand your current sales process. Take some time to evaluate what has worked and what doesn’t work within your existing process. Define why your clients have purchased from you and why you have lost deals. 

Also, don’t forget the client/prospect in this process. Depending on your product or solution, there may be privacy and confidentiality concerns, especially if considering call recording or learning management platforms where a trainer may be listening in on active conversations with prospects. 
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CTO in Software, 201 - 500 employees
Without a doubt - Technical Debt! It's a ball and chain that creates an ever increasing drag on any organization, stifles innovation, and prevents transformation.
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