What are the most important features to evaluate when reviewing sales enablement platforms for an organization that is not ready for call recording?
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Is there a technology optimized for orchestrating the human/digital outreach process performed by sales & marketing? We have lots of marketing automation, but the end of this process is a lead for sales (serial). Is there a way that both sales & marketing can work together to support the buyer journey in a seamless way? I know there's Pardot, Eloqua, etc. but so far, I don't see how they integrate both human and digital steps in a programmatic and supportive way.
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