What role does software engineering leadership play in your go-to-market (GTM) process?

Team & Organizational DesignEngineeringBusiness Relationships
952 views1 Upvote3 Comments
Manager in Services (non-Government), 2 - 10 employees
Software engineering leadership plays a critical role in the GTM process. They need to ensure that the product is designed and developed with the customer in mind, and that it meets the customer’s expectations and needs and is well tested and meets the required standards before launch.
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Director of IT in Software, 501 - 1,000 employees
One of the key role of the software engineering leadership is to evaluate the priority between developing new product features coming from the customer and the need to stabilize the existing product to be more reliable and performant. 
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VP innovation and ventures in Healthcare and Biotech, 10,001+ employees
Software engineering leadership's primary role In the  GTM process is one of thought partnership. Leaders need  to treat the GTM leader (Marketing, Product, other) as the customer and be transparent about SE's ability to prioritize the speed and quality to market needs of the organization. A best practice is for SE to be at the the table when the organization's OKRs are being agreed to.
1

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