What role does software engineering leadership play in your go-to-market (GTM) process?

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Manager in Services (non-Government), 2 - 10 employees
Software engineering leadership plays a critical role in the GTM process. They need to ensure that the product is designed and developed with the customer in mind, and that it meets the customer’s expectations and needs and is well tested and meets the required standards before launch.
Director of IT in Software, 501 - 1,000 employees
One of the key role of the software engineering leadership is to evaluate the priority between developing new product features coming from the customer and the need to stabilize the existing product to be more reliable and performant. 
VP innovation and ventures in Healthcare and Biotech, 10,001+ employees
Software engineering leadership's primary role In the  GTM process is one of thought partnership. Leaders need  to treat the GTM leader (Marketing, Product, other) as the customer and be transparent about SE's ability to prioritize the speed and quality to market needs of the organization. A best practice is for SE to be at the the table when the organization's OKRs are being agreed to.

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Deployment frequency30%

Cycle time46%

Change failure rate53%

Mean time to restore32%


Coding time23%

Pull request pick up time16%

Pull request review time11%

Pull request size10%

Deploy time23%

Deploy frequency20%

Rework rate13%

Another metric (please share in a comment)2%


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Director of Finance, Self-employed
We have a dedicated change management and communications team who we call in for consult and/or execution of any initiative. Its part of our dept culture at this point. 

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Create communities of practice29%

Set performance goals related to practice/learning58%

Host learning events52%

Offer mentorships33%

Offer 1:1 coaching as needed34%

Reimburse class/training costs25%

Send them to conferences22%

Maintain an internal knowledge base15%

Another tactic (share in a comment if you like)7%

They handle this themselves4%