What's the best way to build agility into my marketing strategy?

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Group Account Director in Media, 10,001+ employees
I've always found it easier to be agile in marketing execution guided by strategy. If you want flexibility in a marketing strategy, I'd suggest being judicious with your budget and resources and doing as much test and learn as possible before you scale.
CMO in Services (non-Government), 11 - 50 employees
I recommend to focus on what you are you already know that works for your business. Make sure that the basics are well executed.

Then you can make small experiments on the side to gather new knowledge, then scale them when they prove to generate results.

If there’s an issue on being agile in the strategy/planning and this is keeping you from really actioning things, I’d recommend to check if there’s too many people involved. Usually more people involved means less agility.
CMO in Software, 201 - 500 employees
Allow your team to experiment & make small bets. Let them try new & different marketing tactics as low cost, low risk pilots. If they work, double down. If they don't, it didn't cost you much and you learned something in the process!
Director of Strategy and Operations in Education, 5,001 - 10,000 employees
For us, agility is linked very closely to scalability and the ability to pivot very quickly in terms of resources.
VP Govt & Corporate Relations in Energy and Utilities, 1,001 - 5,000 employees
My team works on a two-quarter calendar. We plan and execute for the first two quarters of the year and then start looking at the third quarter. This allows us to shift things or make adjustments in a more agile way.

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