What's your biggest challenge with Product Led Growth in your tech company?
CEO in Services (non-Government), Self-employed
There are many issues one could rank as biggest challenge but I would say its assuring the product-market fit and alignment is the most challenging as it's easy to dilute without even realizing it.Senior Executive Advisor in Software, 10,001+ employees
I feel that in a hyper-dynamic environment, discovering exactly what the customers need and making these features delightful with the user experience that they have grown accustomed to will take a tremendous amount of work. So, one of the biggest challenges that a tech company with a product-led growth approach would be prioritization of features or work and finding that balance between proactive and reactive (tech debt reduction, refactoring, bug fixes, etc.).
Co-founder & CEO in Software, 2 - 10 employees
Having spoken with many SaaS leaders on their PLG effort, I believe that the key challenge for companies is preparation.It's not like companies can just jump on the PLG bandwagon - there are two steps that must be put in place before getting started:
(1) check that the company's external environment and business objective are aligned with a PLG approach - e.g., if the company's ICP has low technical expertise, or the product is very complex to understand at first, PLG may not be the best strategy to pursue
(2) build the foundations for success of the PLG strategy - e.g, re-designing product UX to make sure users understand its value from the get-go (Grammarly is a successful example of that), set up success KPI and build an culture of that encourages running product experiments to optimize those metrics.
For anyone looking for a more in-depth explanation, hopefully these 2 articles can help:
(1) Ten decision factors that can help a company decide between a product-led sales strategy and a traditional sales strategy - Userled
(2) Spilling the Tea on PLG and PMF
Content you might like
Yes - Maine did the right thing. There are too many security risks with free versions of these tools. Not enough copyright or privacy protections of data.29%
No, but.... - You must have good security and privacy policies in place for ChatGPT (and other GenAI apps). My organization has policies and meaningful ways to enforce those policies and procedures for staff.54%
No - Bans simply don't work. Even without policies, this action hurts innovation and sends the wrong message to staff and the world about our organization.12%
I'm not sure. This action by Maine makes me think. Let me get back to you in a few weeks (or months).3%
345 PARTICIPANTS
Head of Information and Data Analytics in Software, 5,001 - 10,000 employees
There is no doubt that AI and Machine Learning have had a tremendous impact on business. It fact, it is being applied to almost every industry there is. Here are some quick examples of how AI/ ML have created business ...read moreExpecting more innovation39%
Expecting more of the same61%
Not sure yet – time will tell…0%
59 PARTICIPANTS
VP of Engineering in Healthcare and Biotech, 11 - 50 employees
I read "vendor" here to mean someone primarily providing a SaaS or PaaS, or even a desktop, web or mobile application, or code library.If that is correct, then it can be extremely hard to price.
Most ...read more
Executive Architect in Healthcare and Biotech, 10,001+ employees
All the backups are corrupted.