Do you see a need on your marketing team to open up AI prompt engineering roles?

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Head of Growth | Selling More With AI, Self-employed
It depends on the desired result.

Prompt engineering to automate workflows may require more technical knowledge.

While prompt engineering for sales and marketing may require a more nuanced understanding of your ideal client profile.

The question to ask is:  What are we trying to accomplish? Efficiencies? Sales? Both?
Director of Marketing in Software, 51 - 200 employees
Yes, it will be advantageous, and it has the potential to play a critical role in optimizing and boosting the performance of AI models in marketing applications. It entails developing appropriate prompts or instructions to direct the model's reactions and achieve the intended results.
CMO, Self-employed
Today I don't see that as an immediate need. However, I do think that the need will arise in the next year or two. I think it's a trend that's going to escalate much faster than some other things we’ve seen. It is not going away, and I do think there are a lot of use cases that probably haven't even been thought of thus far, so I definitely see this in the next year or so.

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CTO in Software, 201 - 500 employees
Without a doubt - Technical Debt! It's a ball and chain that creates an ever increasing drag on any organization, stifles innovation, and prevents transformation.
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