What are some best practices to consider when planning in-person and hybrid employee engagement events or roadshows post-covid?

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Director of Marketing in Software, 51 - 200 employees
When planning in-person and hybrid employee engagement events or roadshows post-COVID, there are several best practices to consider. These practices can help ensure a successful and enjoyable experience for your employees. Here are some key points to keep in mind:

Safety First: Prioritize the health and safety of your employees by following local health guidelines and regulations. Ensure that the venue you choose adheres to proper sanitization and social distancing protocols.

Clear Communication: Clearly communicate all event details, including the purpose, agenda, and expectations. 

Engaging Content: Plan a diverse range of activities and sessions to keep employees engaged throughout the event. Include interactive workshops, presentations, panel discussions, and team-building exercises.

Meaningful Networking: Create opportunities for employees to network and interact with each other like group discussions.

Employee Involvement: Involve employees in the planning process by seeking their input and suggestions. This fosters a sense of ownership and ensures the event caters to their interests. Encourage employees to contribute by organizing contests, presentations, or short talks.

Feedback and Evaluation: Gather feedback from participants to understand their experience and identify areas for improvement. 

Sustainability: Integrate sustainable practices into your event planning. Minimize waste, encourage recycling, and reduce the event's environmental impact. 
CMO in Insurance (except health), 1,001 - 5,000 employees
Ditto to Stephan Nacht's comments!  All great suggestions.  Additionally--we have found people want more downtime in the agendas than we had pre-COVID--longer breaks between sessions to absorb the content, have engaging conversations, and connect with others.  Secondly--for in-person, the content and overall agenda needs to be enough of a draw to make it worthwhile to be in person vs just watching it online
CMO in Services (non-Government), 11 - 50 employees
Even with the improvement in the COVID-19 situation, with the official end of the pandemic, many people are still insecure or even traumatized, having lost family members or friends to this unfortunate virus.

With that in mind, I believe that, first of all, it is essential to think about the health and safety of employees and other participants of the event. There are practices that have already been tested and recognized as good reliability standards for conducting face-to-face events and reducing risks for participants. It is worth researching with specialized companies. Remember to make these protocols clear to participants before the event and reinforce them during it.

Offering an option for those who wish remotely is also an excellent option, just make sure that the transmission, both image and sound, are of good quality, as this makes all the difference so that remote participation does not end up being given up in subsequent events.

For employee integration events, which tend to have group activities, pay attention to pre- and post-event research to gain insights and apply improvements.


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