What are some of the best ways you've found to ensure adoption for new technology investments? Any tricks?

424 views3 Comments

Director of Sales in Retail, 51 - 200 employees
I have always found it best to get your top team members and the team members that are leaders to buy in.  Once you have that everyone else tends to fall in line. 
Senior Director, Head of Value (EMEA/APAC) at Certinia in Software, 1,001 - 5,000 employees
There are multiple ways you can encourage adoption.

1. Ensure change management is part of your implementation process. Secure buy-in from key stakeholders around how this will affect and enhance their daily working.
2. Training guides and train-the-trainer materials that are used once to educate the customer and then socialised internally to build network effects.
3. Guides within the product to encourage use (e.g. next action, user prompts, recommendations, navigation flows)
4. Make the customer see value quickly. Show them dashboards that highlight how key KPI's have improved since deployment. Encourage them to use data to see further improvement in such KPI's.

Just a few of the tricks to gain adoption.....
VP of Sales in Services (non-Government), 51 - 200 employees
We've found a lot of success recently in creating cross-functional teams to "launch" or even recommend the technology, usually with multiple levels (front line, mid-level leaders, etc.). By taking the full roll of adoption out of the hands of a few, it created more buy-in from the teams, and as they (the launch group) went back to their working areas, they were champions of the changes.

Content you might like


Social posts50%

Cold outreach emails100%

Something else30%



88 views2 Upvotes5 Comments





I'm not sure0%


169 views2 Upvotes1 Comment

Senior Director, Head of Value (EMEA/APAC) at Certinia in Software, 1,001 - 5,000 employees
Active listening to challenges, pains and objectives
Good discovery facilitation
Support in building a business case
Price flexibility (not drops per se)
Focus on customer experience

190 views2 Upvotes1 Comment