Director of Marketing in Education, 201 - 500 employees
I think the name is stupid, but rebranding is probably a good thing to give it a new facelift and maybe a different reputationDirector of Marketing in Software, 1,001 - 5,000 employees
My thoughts exactly. Definitely in favor of the rebrand. But, come on. Is "X" the best we can do?
VP of Marketing in IT Services, 51 - 200 employees
I think rebranding was needed with everything going on around Twitter in the last year (sort of a fresh start). Also, as Elon plans to make X "the app for everything", it needed a new branding which will not be based (and represent) on the social messaging "feature/capabilities/etc." of the platform.VP - Home & Digital Entertainment in Telecommunication, 5,001 - 10,000 employees
Elon Musk's decision to rebrand Twitter to X is bold and risky. The Twitter brand is well-known and respected worldwide, and it's hard to imagine it being replaced by something as generic as "X." However, Musk has a clear vision for what he wants X to be: an "everything app" that encompasses social networking, payments, gaming, and more. He believes that the X name is more fitting for this ambitious project.It could alienate existing Twitter users who are attached to the brand.
It could be seen as a gimmick that will not be taken seriously by businesses and governments.
It could be difficult to trademark and protect the X name.
Director Digital Performance & SEO in Banking, 10,001+ employees
I think a rebrand was bound to happen given Elon's long term vision for the app, however maybe a bit premature. I'd expect a rebrand to happen when new features have been added creating a new identity and purpose for the product.Director of Marketing, Self-employed
What did he pay $44BN for, the company he gutted? The user base he alienated or the brand the X'ed? Director of Marketing, Self-employed
We all know the machine buyer / marketplace model will be the future and with Elon's plans to position X as the next Wechat with his background from Paypal isn't far off. However brand right now for Elon doesn't have a great market perception. It will be interesting to see how he includes his version of ChatGPT into the new ecosystem. CMO in Healthcare and Biotech, 201 - 500 employees
It’s a master class in destroying a brandContent you might like
No changes to current Twitter strategy0%
Cautiously optimistic67%
Pull all advertising/partnership0%
Other (comment below)33%
3 PARTICIPANTS
Assistant Vice President in Travel and Hospitality, 1,001 - 5,000 employees
Somehow, i feel so above statement is true.Lead generation66%
Website traffic39%
Social media engagement0%
Email open and click-through rate16%
Customer satisfaction55%
Brand awareness11%
Overall sales27%
Other (comment below)0%
6 PARTICIPANTS
Not only an app, but a user ecosystem with hundreds of millions of users already onboard. It's the town square no matter what you call it. But now, it can also be a platform for entertainment, commerce, and much more. He didn't buy it to keep it twitter. He bought it as a launching pad for bigger and better things.