Does utilizing cutting edge technology make cybersecurity as a service (CSaaS) providers more enticing to customers?

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Board Member, Advisor, Executive Coach in Software, Self-employed
I’ve wondered whether a cybersecurity as a service (CSaaS) framework gives you a better result because it's done in a service model, as that’s typically what a for-profit business would be doing in order to demonstrate outcomes and values.

On the one hand you'd think that if they're providing a good enough service and they're meeting my expectations at a good cost, why do I care what technology they're using? If they're really providing the right service, the technology for it should be abstracted because you're paying for an outcome. And if you are specifying the technology, or they're giving you a choice in the technology, then by default you're basically predetermining the outcome in some cases.
CEO and Co-Founder in Software, 51 - 200 employees
From my experience, there's good tech. There are emerging companies like Expel, Royal Quest, BlueVoyant. Each one is valued at a billion dollars today. And of course, you have seen some big buzz valuing Arctic Wolf Networks at almost four billion dollars. And there are the much larger legacy companies following them at almost five billion dollars. So it's clearly the market that's rewarding them with hefty valuations. Customers are definitely buying.
Director of Technology Strategy in Services (non-Government), 2 - 10 employees
New Zealand is constrained. There are not a lot of us. But the reason for that is when it comes to our market, the way those players themselves enter is through a partnership model as well. They'll look for resellers, companies that will come in and push their brand. Managed service providers (MSPs) and managed security service providers (MSSPs), if they're at that level, start to jockey into why they're better but they're not necessarily talking about the solutions or the services that they're using. That leaves a good gray area in our market. You can actually measure the results based on how well they're delivered, as opposed to what the right software is. I could rattle off a number of MSSPs that are out there servicing the market but I couldn't tell you the technology they're using.

There's a Wikipedia page of all the acronyms and abbreviations in the tech industry. I found a list of 70 acronyms just within cybersecurity—it doesn't include XDR, but it does list EDR and MDR. As an industry in New Zealand, that's where we are struggling with cybersecurity as a service, or just in general. With 70 acronyms, how do you sell that?
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CEO and Co-Founder in Software, 51 - 200 employees

We need to feed the ecosystem. We need to get the investors excited so they'll fund us.

Director of Technology Strategy in Services (non-Government), 2 - 10 employees

100%. But to the customer, how do you get them excited about needing SOC? Or how do you get them excited enough to actually sign the check?

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Without a doubt - Technical Debt! It's a ball and chain that creates an ever increasing drag on any organization, stifles innovation, and prevents transformation.
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