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Chanelle Yarber

VP of Marketing at First United Bank

United StatesVerified Community Ambassador

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How do you currently measure the success of your campaigns when the goal is to target diverse audiences?

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I'm beginning an RFI for a public relations agency to help with brand reputation / brand perception strategies. I've looked at the Gartner Market Guide, but it appears to be mostly large PR agencies. Any recommendations on mid-sized PR agencies?

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