Our company hosts an annual industry tradeshow with ~2000 Director+ sales and marketing attendees from consumer brand companies. We've had a really difficult time attracting registrants who are not already in our database. Which channels and tactics have you found most effective for driving net new executive registrations to attend a tradeshow or event?
Leslie DouglasVP of Sponsor Management & Sales Programming2 years ago
Our top 2
- Buying (or trading for event appearance) ad space in popular adjacent newsletters
- Creative active community partnerships - communities like this one, or slack channels, facebook groups, that have ...read more
- Buying (or trading for event appearance) ad space in popular adjacent newsletters
- Creative active community partnerships - communities like this one, or slack channels, facebook groups, that have ...read more