Ambassador

Michelle Rivera-Spann

VP of Business Advancement @ Taylor & Francis

United StatesVerified Community Ambassador

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Content Michelle is Following

Post-pandemic, will your team be working fully remote, in-person, or hybrid?

People & Leadership Process Management

Remote

In-person

Hybrid

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3.3k views1 Upvote

How long have you been with your current company?

People & Leadership Peer Insights

1-3 years

4-5 years

5-9 years

10-14 years

15-19 years

20-24 years

25-29 years

30-34 years

35 or more years

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3.1k views2 Upvotes

In your opinion, what will be the biggest challenge to building an impactful brand strategy in 2025?

Michelle Rivera-SpannVP of Business Advancement @ Taylor & Francis7 months ago

Navigating the fast-paced changes in technology, while still staying authentic and connected to consumers on a human level. Here are some solutions to help with this challenge:

1) With AI and automation taking a central ...read more

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3k views1 Upvote8 Comments

How are you integrating generative AI into your brand strategy in 2025, if at all?

Disruptive & Emerging Technologies Process Management

Michelle Rivera-SpannVP of Business Advancement @ Taylor & Francis7 months ago

It's a mix of both. We've used AI derivative technology for years without realizing it. The evolution lies in customization, especially from a risk management standpoint. Segmentation offers value, allowing us to create more ...read more

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1.6k views2 Upvotes5 Comments

Michelle Rivera-Spann, VP of Business Advancement @ Taylor & Francis at Taylor and Francis Group | Gartner Peer Community