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What is the biggest challenge you face in unifying customer data across platforms?

Inconsistent data formats

Lack of integration between tools

Duplicate or outdated data

Privacy/compliance limitations

Limited team capacity

Limited technical skills

Something else (comment below)

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What is the primary way your organization uses AI in customer analytics?

Predicting customer behavior

Personalizing marketing efforts

Optimizing ad targeting

Enhancing customer segmentation

We do not use AI for customer analytics

Something else (comment below)

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How do you foster strong working relationships and open communication between marketing and product teams?

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How do you ensure consistency in messaging across all of your brand’s digital channels and deliver a true omnichannel experience?

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