Home

Do customers only align themselves with companies that share their social, moral and political values?

Do customers only align themselves with companies that share their social, moral and political values?

Top Comment: If they did why would diamonds still be selling? Why would people buy fuel after Exxon Valdez or platform leaks at sea? The m. View poll results (413 responses)

454 views
413 responses
1 upvotes
Yes51%
No35%
Unsure14%
Related Tags
Anonymous Author
If they did why would diamonds still be selling? Why would people buy fuel after Exxon Valdez or platform leaks at sea? The majority of customers buy the best value…lowest cost most of the time
3 upvotes
Anonymous Author
I believe it is dependent on the type of services - if it's commodity, people don't bother about moral or political values - value for money takes precedence. However, if it's an service which requires constant communication and interaction between company and customer - social, moral and political values do matter there.
2 upvotes