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Is it easier to predict consumer buying patterns in the age of the cloud?

Is it easier to predict consumer buying patterns in the age of the cloud?

Top Comment: It’s easier, but not always for the merchant. The way data is owned by different groups means that a merchant on Amazon doesn’t ow. View poll results (429 responses)

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429 responses
0 upvotes
Yes, it's easier68%
No, it's harder to predict23%
Unsure9%
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Anonymous Author
It’s easier, but not always for the merchant. The way data is owned by different groups means that a merchant on Amazon doesn’t own most of the customer generated data, it belongs to Amazon.
2 upvotes