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If you could only choose one, would you focus on increasing revenue or decreasing expenses over the the next 12 months?

If you could only choose one, would you focus on increasing revenue or decreasing expenses over the the next 12 months?

Top Comment: I picked increasing revenue as I believe that is a long term strategy.  cutting expenses is a short term strategy, and usually has. View poll results (405 responses)

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405 responses
1 upvotes
Increase revenue67%
Decrease expenses33%
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Anonymous Author
I picked increasing revenue as I believe that is a long term strategy.  cutting expenses is a short term strategy, and usually has other unintended consequences like lower employee moral.    That being said, the strategy I was almost always forced to follow was cutting expenses..... 95% of the time.
4 upvotes