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What's the biggest mistake marketing teams make when trying to sell to IT buyers?

What's the biggest mistake marketing teams make when trying to sell to IT buyers?

Top Comment: I could go on FOREVER about how bad the marketing is to me. From email addressed to the wrong person, to coy 'I enable high perfor. View poll results (407 responses)

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407 responses
1 upvotes
Generic outreach (Are you a bot? All IT folks are not the same)26%
Not identifying a relevant pain point (How can you help me solve the problem I actually have?)44%
Disparaging the current tech stack (Don't call my baby ugly. Show me how you can partner with me)14%
Providing unrealistic timelines (I know from experience this timing won't work)8%
Leaving it all to me to build the business justification (Partner with me to find relevant ROI)7%
Other (comment below)2%
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Anonymous Author
I could go on FOREVER about how bad the marketing is to me. From email addressed to the wrong person, to coy 'I enable high performance' emails...  the list of bad marketing could go on forever. MOST OF ALL< STOP CALLING!!!
1 upvotes
Anonymous Author
There oughta be an option that says All of the above
0 upvotes
Anonymous Author
I gave this webinar a few years ago highlighting some of the very worst email marketing techniques I have seen. And a few good ones. And it still continues, and I keep getting marketing emails that beg to be marked as spam. https://www.brighttalk.com/webcast/43/214757/what-a-marketer-couldn-t-tell-you-about-email-marketing
0 upvotes