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What do you call the field that involves using typography, color, layout, and imagery to capture an organization's brand personality on a website, app, email template, or other digital product?

What do you call the field that involves using typography, color, layout, and imagery to capture an organization's brand personality on a website, app, email template, or other digital product?
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User Interface (UI)42%
Visual Design42%
Digital Design12%
Something Else Not Listed Above3%
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