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What will drive the metaverse’s evolution?

I don’t think the metaverse will be driven by social networking; it's going to be driven by product manufacturing. If you look at what established corporations are doing, those that make consumer products like Walmart are trying to bring products into their version of the metaverse. That would drive me crazy at this point, because I don't need a little popup person telling me, "Your fridge just sent me a message that you need X, Y and Z, and you should put this jug of milk back." That's not what it's about. We're going to see the resurgence of things like computer aided design (CAD), which are way better than gaming engines in 3D. Those things have the background and capability to facilitate the design and creation of metaverse objects in 3D and 4D without requiring lots of programming. You'll see citizen development in that area very rapidly; it’s already happening now. If you think about companies like Dusseau, Autodesk, Unity, etc., the traditional digital twin makers — CAD, CAE and CAM — have the same engines you find in gaming, but they're more proficient at integration. The metaverse will start opening up a big capability not on the social side, but on the enterprise side: how quickly and easily can I integrate the metaverse with my back office systems? The companies that have traditionally gone through channels and now want to go direct-to-consumer are looking at how to make that model work now. They're the ones that are going to drive this because they already have the PLM systems, MRPs and ERPs. Those are the tools that businesses would use to do cost efficiency, time savings or monetization of the metaverse where that front end can be as portable as content is today in social networks, which never used to be the case. We all used to have static capability in websites. Now everything is dynamic.

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I don’t think the metaverse will be driven by social networking; it's going to be driven by product manufacturing. If you look at what established corporations are doing, those that make consumer products like Walmart are trying to bring products into their version of the metaverse. That would drive me crazy at this point, because I don't need a little popup person telling me, "Your fridge just sent me a message that you need X, Y and Z, and you should put this jug of milk back." That's not what it's about. We're going to see the resurgence of things like computer aided design (CAD), which are way better than gaming engines in 3D. Those things have the background and capability to facilitate the design and creation of metaverse objects in 3D and 4D without requiring lots of programming. You'll see citizen development in that area very rapidly; it’s already happening now. If you think about companies like Dusseau, Autodesk, Unity, etc., the traditional digital twin makers — CAD, CAE and CAM — have the same engines you find in gaming, but they're more proficient at integration. The metaverse will start opening up a big capability not on the social side, but on the enterprise side: how quickly and easily can I integrate the metaverse with my back office systems? The companies that have traditionally gone through channels and now want to go direct-to-consumer are looking at how to make that model work now. They're the ones that are going to drive this because they already have the PLM systems, MRPs and ERPs. Those are the tools that businesses would use to do cost efficiency, time savings or monetization of the metaverse where that front end can be as portable as content is today in social networks, which never used to be the case. We all used to have static capability in websites. Now everything is dynamic.
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