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What should startup founders consider when looking for suitable investors?

It is a dating exercise in the end, so do you really want to hang out with them? I look at my capital table today and  2% to 5% of my investors are active in the company. My lead investor is in it every week — we're meeting multiple times, and not about status updates. The conversation is: how can I help? What are you thinking? How can we adjust this partnership? I can call him and we can just get through whatever we need to figure out. That's such a big difference from traditional arrangements, where you hand in your recorded report and tell them your metrics, etc., rather than discussing how you're going to disrupt the market. That is a big deal. Those people are also the ones that will say, "Okay, then I'm willing to write another check." But it also comes down to what stage you’ve reached.

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It is a dating exercise in the end, so do you really want to hang out with them? I look at my capital table today and  2% to 5% of my investors are active in the company. My lead investor is in it every week — we're meeting multiple times, and not about status updates. The conversation is: how can I help? What are you thinking? How can we adjust this partnership? I can call him and we can just get through whatever we need to figure out. That's such a big difference from traditional arrangements, where you hand in your recorded report and tell them your metrics, etc., rather than discussing how you're going to disrupt the market. That is a big deal. Those people are also the ones that will say, "Okay, then I'm willing to write another check." But it also comes down to what stage you’ve reached.
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