What advice would you give to companies pursuing digital adoption?

Top Answer: Some of the questions that our customers ask are: How do I create a connected and immersive experience for my users? How do I weave new and disruptive tech into my ecosystem? Do I offer the right set of services to my users? Are the systems providing the right coverage, is it secure, nimble and scalable? It’s imperative to organize customer needs into client initiatives and each of these initiatives can then break down into multiple work streams with their own innovation/product backlog that eventually ties back to the client initiatives. Most Enterprise customers have a whole bunch of investments in existing systems, hence all transformation initiatives should start with a baseline of the current systems or investments. Then you can build a blueprint that addresses the gaps in the current systems and provides a path to modernizing and reusing existing investments. Then you’re incorporating net new tech that is pragmatic and relevant to the current ecosystem.

When it comes to new technology, are you a leader, follower, or laggard?

Top Answer: In our company at the moment, we're following. Being small, we're scrambling to keep up with the features and basic development. It’s not cutting-edge at the moment, but we are rapidly approaching that point. We hope to start doing cutting-edge stuff, but for now we're much more interested in closing deals. The typical people that buy our product are Instagram influencers, so they're not particularly tech savvy. Selling them something like blockchain is not meaningful to them in any way. We need to be ahead of the curve to be able to sell to them but it's a fine balance, even in terms of where we put development efforts. A lot of our customers are comparing us with our competitors’ features. One of the things that we want to look at is machine learning-driven push notifications. We’re trying to explain that this would be a month-long project if we want to get it right. But our customers don't understand the nuances, like timing. There's a particular time that you should send a push notification. You don't want to send too many because people turn them off. So we are trying to find that balance to build an amazing product that our customers love to use, without understanding why they love it because they won't understand the underlying technology. They just need to know it works perfectly.

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