Infonomics: Unleash Your Best Asset

Doug Laney
Doug Laney

Chances are very good that you have an incredible competitive advantage already in-house at your organization — and you are not taking advantage of it. The real fuel for the digital era is your information. Doug Laney is a research vice president at Gartner:

“People who talk about information as the new oil, no disrespect but I don’t think they really get it. Oil doesn’t have any of the extraordinary properties that information has.”

Doug Laney is the author of the new book “Infonomics: How to Monetize, Manage and Measure Information as an Asset for Competitive Advantage.” He joins us now for a wide-ranging discussion on what Infonomics is, why it’s the best approach to achieve digital success, and how we can turn our information to our advantage.



  • 00:33 – Disconnect on treating information as an asset
  • 03:37 – What is “Infonomics?”
  • 04:13 – Benefits of “Infonomics
  • 07:19 – How did the book come about?
  • 07:59 – What should readers gain from the book?
  • 09:05 – What is “infosavvy?”
  • 10:37 – Monetizing information as an asset
  • 12:38 – Managing information as an asset
  • 13:54 – Measuring information as an asset
  • 15:39 – Steps to take now


Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers and their partnerships, but rarely the health of their information assets. Corporations typically exhibit greater discipline in tracking and accounting for their office furniture than their data.

Infonomics is the theory, study, and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling, and deployment of information assets. This book specifically shows:

  • CEOs and business leaders how to more fully wield information as a corporate asset
  • CIOs how to improve the flow and accessibility of information
  • CFOs how to help their organizations measure the actual and latent value in their information assets.

More directly, this book is for the burgeoning force of chief data officers (CDOs) and other information and analytics leaders in their valiant struggle to help their organizations become more infosavvy.

Author Douglas Laney has spent years researching and developing Infonomics and advising organizations on the infinite opportunities to monetize, manage, and measure information. This book delivers a set of new ideas, frameworks, evidence and even approaches adapted from other disciplines on how to administer, wield and understand the value of information.. Infonomics can help organizations not only to better develop, sell and market their offerings, but to transform their organizations altogether.


Doug Laney is a VP and Distinguished Analyst with Gartner’s Chief Data Officer Research team where he covers data strategy, infonomics (the economics of information), information innovation, big data and analytics use cases, data monetization, open and syndicated data, and the roles/organizational structures for data management and analytics teams. Mr. Laney is considered a pioneer in the field of data warehousing and originated the field of infonomics (short for “information economics”). He has led analytics and information-management-related projects on five continents and in most industries. Mr. Laney is also an experienced IT industry thought leader, having launched Meta Group’s Enterprise Analytics Strategies research and advisory service, established and co-led the Deloitte Analytics Institute, and guest-lectured at leading business schools on information asset management and valuation. In addition, he has led business analytics consulting and marketing practices for several software companies.