For most people, IT cost optimization comes down to four words: Do more with less. But Gartner Managing Vice President Barbara Gomolski says that definition is misguided. Cost optimization is evolving into more and more of a growth driver and something that must extend beyond IT to the entire enterprise. Barbara Gomolski also is an author and editor of the latest Gartner special report on this topic, “Supporting Cost Optimization in the Business,” now available on Gartner.com. We look at how the approach to cost optimization has changed, why it needs to go beyond just cost cutting, how IT can really impact business costs, and how to do so without making political waves.