Voice of the Customer for Backup and Data Protection Platforms

24 March 2026 - ID G00846023 - 5 min read
By Peer Community Contributor
As enterprises face SaaS workloads and ransomware threats, backup and data protection platforms are expanding their capabilities to ensure comprehensive data protection and recovery. This note guides heads of infrastructure and operations to learn from ratings and reviews by their peers shared on Gartner Peer Insights.
To view the Interactive Voice of the Customer for this market, click the Launch button at the top of this page.

What Are Backup and Data Protection Platforms?

Gartner defines backup and data protection platforms as technologies that capture point-in-time copies of enterprise data for the purpose of recovering it from multiple data loss scenarios, enhancing data protection initiatives, and expanding data insights and access capabilities. These technologies protect enterprise data, applications and infrastructure in hybrid, multicloud and SaaS environments. They are available as software-only, integrated appliances and vendor-developed and hosted backup as a service (BaaS).

What Is Gartner Peer Insights “Voice of the Customer”?

“Voice of the Customer” synthesizes Gartner Peer Insights reviews into insights for buyers of technology and services. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner’s expert research and can play a key role in your buying process. Peers are verified reviewers of a technology product or service, who not only rate the offering, but also provide valuable feedback to consider before making a purchase decision. You can read individual reviews and ratings on the Gartner Peer Insights page for this market.
Along with the historical peer-based perspective represented in this document, Gartner has a related expert-led Magic Quadrant for Backup and Data Protection Platforms.
Figure 1 shows all “Voice of the Customer” eligible vendors in the market categorized into four quadrants based on scores assigned for User Interest and Adoption (x-axis), and Overall Experience (y-axis). The midpoint of each axis, labeled “market average,” represents the average score as calculated exclusively from vendors included in the document. See Gartner Peer Insights Voice of the Customer Methodology for details.
Figure 1. Voice of the Customer for Backup and Data Protection Platforms
Source: Gartner (March 2026)
All vendors are classified under specific quadrants based on their “overall experience,” and “user interest and adoption.” The Customers’ Choice quadrant in the upper right represents the highest overall experience, and maximum user interest and adoption. Strong Performer is in the upper left. Aspiring is in the lower left. Established is in the lower right. Eligible vendors as of December 2025 — Customers’ Choice vendors: Cohesity, Huawei, Veeam; Strong Performer vendors: Druva, Synology, Vinchin; Aspiring vendors: Acronis, AvePoint, Hewlett Packard Enterprise (HPE), HYCU, Rubrik; and Established vendors: Commvault, Dell Technologies.

Backup and Data Protection Platforms Willingness to Recommend

Gartner Peer Insights reviewers rate their willingness to recommend each vendor. Figure 2 compares vendors according to the reviewers’ willingness to recommend them. See Gartner Peer Insights Voice of the Customer Methodology for details.
Figure 2. Voice of the Customer for Backup and Data Protection Platforms, Willingness to Recommend
Source: Gartner (March 2026)
Eligible vendors compared based on their “overall reviews” and reviewers’ “willingness to recommend.”

Vendor Summaries

Figures 3 through 15 summarize key information for each vendor included in the “Voice of the Customer”:
  • Reviewer demographics for reviews received in the 18-month review period, ending 31 December 2025
  • Overall Rating and rating distribution
  • Other ratings covering specific aspects of the experience with the vendor
Figure 3. Voice of the Customer for Backup and Data Protection Platforms, Acronis Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for Acronis.
Figure 4. Voice of the Customer for Backup and Data Protection Platforms, AvePoint Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for AvePoint.
Figure 5. Voice of the Customer for Backup and Data Protection Platforms, Cohesity Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for Cohesity.
Figure 6. Voice of the Customer for Backup and Data Protection Platforms, Commvault Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for Commvault.
Figure 7. Voice of the Customer for Backup and Data Protection Platforms, Dell Technologies Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for Dell Technologies.
Figure 8. Voice of the Customer for Backup and Data Protection Platforms, Druva Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for Druva.
Figure 9. Voice of the Customer for Backup and Data Protection Platforms, Hewlett Packard Enterprise (HPE) Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for Hewlett Packard Enterprise (HPE).
Figure 10. Voice of the Customer for Backup and Data Protection Platforms, Huawei Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for Huawei.
Figure 11. Voice of the Customer for Backup and Data Protection Platforms, HYCU Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for HYCU.
Figure 12. Voice of the Customer for Backup and Data Protection Platforms, Rubrik Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for Rubrik.
Figure 13. Voice of the Customer for Backup and Data Protection Platforms, Synology Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for Synology.
Figure 14. Voice of the Customer for Backup and Data Protection Platforms, Veeam Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for Veeam.
Figure 15. Voice of the Customer for Backup and Data Protection Platforms, Vinchin Vendor Summary
Source: Gartner (March 2026)
This graphic provides a snapshot of the vendor's rating details, including average rating, number of reviews, reviewer willingness to recommend, a rating histogram, and a breakdown of reviewers' company sizes, industries and geographic regions.
Read all Peer Insights user reviews for Vinchin.

Methodology

A full description of the methodology can be found on the Gartner Peer Insights Voice of the Customer Methodology page.
Voice of the Customer includes vendors with products aligned to the market that have 20 or more eligible published reviews (and 15 or more ratings for “Capabilities” and “Support/Delivery”) during the 18-month consideration period ending 31 December 2025. Reviews from vendor partners or companies with less than $50 million in revenue are excluded.
In the backup and data protection platforms market, Gartner Peer Insights published 1,800 reviews and ratings during the consideration period.
The data used in this report is drawn from reviews on Peer Insights, a free peer review and ratings platform that regularly publishes new reviews. The Voice of the Customer methodology uses a snapshot of reviews data from a defined timeframe and does not automatically update as new reviews are published. The external Peer Insights site will always have the most updated peer view of the vendors and products in this report.
The numerical ratings scores in each vendor summary graphic (shown as “Rating by Category”) are best interpreted as sample statistics with a reasonable margin for error and not as exact values.