How to Execute
Part I: Brand and Position the EA Practice
Step 1 — Select the Practice Type
Types of questions you should ask and answer:
What kind of EA practice should I start?
What resources do I require to begin a high-value, high-impact EA practice?
How will I upgrade the EA practice and advance its capabilities and maturity?
Most EA practices follow a linear path to maturity. They begin as traditional EA practices, upgrade to business-outcome-driven EA (BODEA) practices, and extend into EA as an internal management consultancy (IMC) practice.
Challenge:
It is impossible for an EA head to successfully start a new EA practice without first knowing what type of organization needs it, and what the organization’s EA capability, maturity level, and required resources, and investments are.
Explanation:
Starting a high-value EA practice is contingent on the head of EA selecting the correct type of EA practice to solve business and technical problems. Without an understanding of the issues, opportunities, threats, and risks surrounding the business and operating models, as well as the technology and data stakeholders need to drive business outcomes, heads of EA cannot determine the type and focus of the EA practice (see Table 1). Starting a high-impact EA practice requires due diligence, resources, investment, and a maturity assessment.
EA practice type | EA practice focus |
Traditional EA | The focus is technology-centric, specifically on solutions and technical architecture, with an emphasis on projects and command and control governance. |
Business-outcome-driven EA (BODEA) | The focus is business-outcome-driven, specifically bridging business and technology architecture. It starts with business architecture (BA) to align business and IT by putting the “why” and “what” of EA before solutions and technical architecture, the “how” of EA. |
EA as an internal management consultancy (IMC) | The focus is stakeholder-centric. Specifically, it extends BODEA by delivering EA services to meet stakeholders’ needs. It professionalizes the EA practice by offering advice and guidance, working in a responsive and agile manner, and using adaptive governance. |
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Source: Gartner (September 2025)
Solution:
Be realistic and practical from the outset to avoid overpromising and underdelivering. Do the due diligence and acquire the necessary investment and resources to deliver EA successfully to avoid the pitfalls and perils of starting a new EA practice. Start your journey by understanding stakeholders’ and organizational needs and assessing EA capability and maturity. Armed with the findings from a capabilities and maturity assessment, you can select the type of EA practice that best meets organizational needs.
While you may have compelling reasons to start a traditional EA practice, Gartner recommends starting with a BODEA practice — the de facto standard for successfully delivering EA.
Consider taking a quantum leap, bypassing or leapfrogging traditional and BODEA practices, starting with an IMC practice when CIOs must simultaneously focus on innovation, optimization, transformation, customer experience, resilience, and agility.
Actions:
Educate yourself about the three different types of EA practices.
Determine your experience, competencies, and comfort with planning, implementing, and managing different types of EA practices.
Determine what EA practice makes the most sense for your organization, given its current EA capability and maturity, and what it needs from EA.
Continuously evolve the EA practice by ensuring it remains aligned to the changing needs of stakeholders.
Ensure that the EA practice has the capacity and capability to deliver on the promise of EA continuously.
Recommended Reading:
Step 2 — Construct a Value Proposition
Types of questions you should ask and answer:
What does the organization need from a new EA practice?
What’s in it for business leaders and product teams to engage and transact with the EA practice?
How do I construct an EA value proposition?
The EA value proposition clearly states the benefits and outcomes that stakeholders will realize by collaborating with the EA practice. “Value” is the benefit stakeholders derive from working with the EA practice. “Benefit” is grounded in the stakeholders’ needs and derived from the outcomes they achieve.
Challenge:
It is impossible for a head of EA to successfully start a new EA practice without constructing a clear and compelling value proposition for the type of EA practice selected and securing stakeholder understanding and buy-in for it.
Explanation:
Ask five people to define EA, and you’ll likely receive ten responses. In many organizations, there’s a lack of clarity about what EA does, how it works, how it adds business value, what it does not do, and how it is measured.
Many heads of EA fail to demonstrate the value propositions of their EA programs from the outset, resulting in a failed EA practice. These leaders often start by defining EA and constructing an EA charter that lacks a compelling, stakeholder-aligned value proposition. They falsely believe that the definition of EA and the EA charter provide the necessary buy-in and mandate for the organization’s EA practice to succeed.
Solution:
Recognize that branding and positioning the type of EA practice selected is a marketing and sales effort. The “powers” of an internal EA brand must be compelling, and the EA practice must be well-positioned so that key stakeholders will want to work with it. Identify exactly what business leaders and product teams need and value from EA. Ensure the EA value proposition is a key input to the EA charter.
Start by identifying stakeholders, going on an initial roadshow, asking and answering questions about what the organization needs from the EA practice, and constructing a value proposition canvas and value proposition document to get stakeholder buy-in and mandate. The EA practice value proposition must be appealing, enticing, and credible to the stakeholders being pitched (see Figure 2).
Figure 2: Brand and Position the EA Practice to Get Buy-In and Mandate

Actions:
Market and sell the type of EA practice selected. Brand and position it as a function and discipline that the organization and stakeholders simply cannot do without.
Showcase the business and technical problems that the chosen EA practice will solve. Include a business case and rationale as part of branding and positioning.
Describe the EA practice in business language, and show how stakeholders will benefit from using it.
Ensure the EA value proposition is a targeted campaign that reflects a single, all-encompassing understanding of the EA practice — what it does, how it works, and how it’s measured.
Develop a tailored communications plan to influence and motivate stakeholders to engage and transact with the EA practice. Keep the EA value proposition message simple.
Recommended Reading:
Step 3 — Get Stakeholder Buy-In
Types of questions you should ask and answer:
Do the EA stakeholders feel that I have taken the time to understand their needs?
How do I solicit the EA practice’s stakeholders to start a new practice?
What techniques can I use to pitch the EA practice’s stakeholders?
Value-based selling focuses on the value of solving stakeholders’ problems (needs). It is specific about the value being offered (how the need is met). It captures mutually meaningful value in every interaction (building the relationship). It clarifies, “What is in it for me?” — the consumer of EA.
Challenge:
It is impossible for a head of EA to successfully start a new EA practice without soliciting and pitching EA stakeholders to get their buy-in and mandate for the type of EA practice selected and how it will support their needs and priorities. Getting buy-in is also a prerequisite for stakeholder engagement. Simply put, if they don’t buy into the EA practice, its offerings, and how it will benefit them, they won’t engage with it either. Building an EA charter without getting stakeholder buy-in and mandate will result in a failed EA practice.
Explanation:
CIOs decree that the organization will do EA, and heads of EA walking into business leaders’ and product managers’ offices and presenting the definition of EA will not convince stakeholders to engage with the EA practice.
Solution:
Before starting or revamping an EA practice, learn and leverage the best practices of management consultancies by using value-based selling. Go on a roadshow to solicit and pitch EA stakeholders to get buy-in and mandate for the type of EA practice selected. Focus on empathy, soliciting a deep understanding of stakeholders’ needs, and shaping EA offerings that meet those needs. Use value-based selling to increase the likelihood of engaging and conducting transactions between the EA practice and EA stakeholders (see Figure 3).
Figure 3: Use Value-Based Selling to Get Stakeholder Buy-In

Actions:
Conduct a stakeholder analysis by identifying and segmenting key organizational stakeholders who will benefit from collaborating and working with the EA practice, and by identifying ways EA might support them.
Go on an initial roadshow and use value-based selling to engage and solicit input from key EA stakeholders about what they need from the new EA practice.
Construct a value proposition canvas, value proposition document, and value proposition statement.
Go on a second roadshow, use the value proposition document to pitch the new EA practice to key EA stakeholders, and get stakeholder buy-in.
Use the value proposition document as input for constructing the EA charter.
Recommended Reading:
Part II: Develop and Implement the EA Operating Model
Step 4 — Establish the Organizational Structure
Types of questions you should ask and answer:
What EA organizational structure will meet the faster pace of business and operating model change, digitization, democratization, and distributed delivery?
What EA organizational structure will support project- and product-oriented operating models that favor fusion teams and autonomy?
What EA organizational structure will be adaptive and flexible while addressing the growing demand for EA?
A flexible EA team structure helps EA practices adapt and respond quickly to a faster pace of change. It helps address the challenges of team function, coordination, and ultimately, performance with limited headcount. It integrates individual work by establishing roles, rules, and procedures for developing services, tasks, and resource capacity.
EA services provide a twofold, defined, and predictable way of working for the EA resource bench to deliver services to internal customers, and for the internal customers consuming EA services to drive their business outcomes. EA services include an engagement plan, work products, key deliverables, and metrics to measure the performance of EA services across projects and products.
Challenge:
Centralized and decentralized EA organizational structures are not well-suited to the new challenges of distributed digital delivery. They impede decision making and the new ways of working for fusion teams. The EA team structure needs to reflect the organization’s structure. For example, if you have a federated organizational model, a federated EA practice will be best suited. An outmoded EA organizational structure leads to a failed EA practice.
Explanation:
The reorganizing of IT and business resources into product lines and fusion teams has diffused decision-making power across the enterprise, product line, and delivery team levels. This transformation comes with high needs, volatility, and rapid, iterative change. Fusion teams need decision making to happen faster and closer to the point of value delivery. To succeed, fusion teams demand autonomy to create their own solutions and standards. They need greater freedom, responsibility, and agility. To be valuable to the enterprise, EA practices, specifically their organizational structures, must evolve to accommodate new ways of working.
Solution:
Assess where the organization is in its shift from project to product and distributed delivery. Identify new ways for the EA organizational structure to work so that it can guide and ensure architecturally sound decision making across the enterprise. Implement an EA organizational structure that can simultaneously execute projects and products. Implement EA services to enable the EA organizational structure (see Figure 4).
Figure 4: Implement a Flexible EA Organizational Structure to Execute Projects and Products and to Enable Distributed Delivery

Actions:
Understand how fusion teams work and rethink how EA enables them to co-create successfully.
Reevaluate who the true decision makers are, as well as how and where EA must engage with them.
Engage your CIO in a discussion to win support for designing and implementing an EA organizational structure that moves in lock step with the evolving IT operating model.
Design the EA organizational structure to meet the needs of the enterprise today; plan on rethinking it as the organization and the EA practice’s maturity grow and evolve into IMC.
Ensure the EA organizational structure can support fusion teams that must architect across three interconnected layers — community architecture, team architecture, and platform architecture.
Recommended Reading:
Step 5 — Determine the Skill Sets and Staffing
Types of questions you should ask and answer:
What types of architects, competencies, and skill sets does the EA practice need to support traditional EA, BODEA, and IMC?
What type of staffing and talent plan does the EA practice need to support projects, products, and distributed delivery?
How many different types of architects does the EA practice need to meet the demand for EA?
EA is a high-performance team sport. Without a solid staffing plan and the right combination of roles, responsibilities, competencies, and skill sets, the EA practice will fail to help deliver business outcomes.
Challenge:
To deliver the digital ambitions of the organization, a high-impact EA practice needs a solid organizational structure and staffing plan. The staffing plan must support the type of EA practice selected (traditional EA, BODEA, or IMC). The staffing plan must identify the different kinds of architects required, their quantities, competencies, skill sets, and the services and tasks they will perform.
Explanation:
Projects and products, fusion teams, and distributed delivery are complex. Enabling the EA practice to deliver business value is contingent on human capital. Without solid practice management, a staffing plan, and the right people (roles, competencies, and skills), neither traditional EA, BODEA, and IMC practices, nor their respective operating models (organizational structure, services, and governance), will succeed.
Hiring and developing the right type, mix, and quantity of EA roles — enterprise, business, information, solutions, products, technical, applications, infrastructure, and security architects — is essential to the value proposition and success of the EA practice.
Solution:
Avoid the pitfalls of starting a new EA practice by fully understanding the staffing and skill set requirements of traditional, BODEA, and IMC practice types. Develop, in tandem, the appropriate organizational structure and staffing plan required to deliver projects and products; in addition, enable distributed delivery. Professionalize the delivery of the EA practice by constructing a staffing plan that addresses tasks (jobs to be done), roles, responsibilities, competencies, skill sets, hiring, development, and demand management. Work with human resources (HR) to look internally and externally to find and hire the right competencies and skill sets to meet the needs of the type of EA practice selected (see Figure 5).
Figure 5: Illustrative Example of the Modern Architecture Job Family

Actions:
Construct a staffing, hiring, and talent plan — in conjunction with the organizational structure — to meet the value proposition and focus of the type of EA practice selected.
Identify essential competencies and skill sets, as well as job descriptions and career paths for EA team members, and then identify training to help them develop and progress in their careers.
Acquire resource bench forecasting competencies to manage demand for EA services.
Construct a resource bench or talent pool with a demand management plan to deliver EA across projects and products.
Manage the resource bench by proactively aligning the supply and demand of EA services.
Recommended Reading:
Step 6 — Define the Governance Model
Types of questions you should ask and answer:
What type of governance should the EA practice implement to meet the faster pace of business and operating model change, the shift from project to product, democratization, fusion teams, and distributed delivery?
What type of review boards should the EA practice implement to enable distributed delivery?
What principles, reference models, standards, patterns, and decision frameworks should the EA practice implement?
Minimum viable architecture (MVA) is a standardized framework used to ensure timely and compliant product development and iteration. It refers to the set of minimal architecture deliverables needed to support business outcomes that serve as a compliance baseline against which agile delivery teams develop products. It is not fixed and evolves with the changing needs of the stakeholders and what they learn via iterative product development.
Challenge:
EA governance has traditionally been about “command and control,” which is why it has a bad reputation with fusion teams who perceive it as an unnecessary bureaucratic roadblock. To support distributed and architecturally significant decisions at speed, the EA practice must focus on democratizing the EA governance process, which includes reforming and rethinking traditional architectural review boards.
Explanation:
Digital capabilities are increasingly being designed and delivered by fusion teams. Democratization is increasing with decision making distributed across fusion teams. A shared architecture that allows different parts of the enterprise to collaborate is required to avoid silos and impediments. Adaptive EA governance, which uses CoPs and MVAs, succeeds where traditional, heavy-handed EA review boards, processes, and guidance fail to support the swift decisions needed to deliver speed to value through agile and iterative methodologies (e.g., design thinking and agile).
Solution:
Align EA governance with IT and corporate governance and enterprise risk management so that EA governance shares the same common focus areas: strategy, investments, performance, resources, risk, and innovation. Support fusion teams by replacing one-size-fits-all governance with adaptive governance that contextualizes decision rights, while balancing product needs with enterprise goals, risk, and agility.
Repurpose traditional architectural review boards to provide guardrails — MVAs — for shared enterprise and product-level architecture decisions and shared enterprise services and digital technology foundations (see Figure 6).
Figure 6: Co-Create MVAs to Enable the Distributed Organization to Support Architecturally Significant Decisions at Speed

Actions:
Ensure EA governance helps the organization deliver business outcomes by focusing on orderly and coherent strategy execution vertically and horizontally.
Ensure EA governance helps the organization find the right mix between enterprise risk and agility.
Ensure that the MVA eliminates technical debt, is scalable, conforms to enterprise standards, patterns, and designs, and is reusable.
Recommended Reading:
Step 7 — Develop Metrics and KPIs
Types of questions you should ask and answer:
How will EA metrics and KPIs be used to measure the efficiency and effectiveness of the EA practice and its operating model?
What metrics and KPIs do I need to measure the performance of the EA practice?
What metrics and KPIs do I need to measure the business value of EA?
EA has a causal relationship and effect on enterprise operational excellence. It is a prerequisite to driving business outcomes and achieving financial performance. Good EA practice measurement proves that the cost and effort required to run the EA practice are adding value to the enterprise and stakeholders.
Challenge:
A top challenge for many EA heads is identifying and using the right metrics and KPIs to efficiently and effectively run the EA practice and demonstrate its business value. The problem is exacerbated because many EA heads fail to link EA metrics and KPIs to value stories and the services the EA practice offers. The metrics and KPI problem is why some business and IT leaders come to view EA as a “discretionary” and non-value-added discipline.
Explanation:
Many heads of EA focus on constructing EA practice management metrics, which focus on measuring the productivity of the EA practice. In contrast, business executives want business value metrics to measure EA’s impact on helping the organization achieve business outcomes. They want to know the impact and business value of EA services, tasks, and activities on making investment decisions that help run, grow, and transform the business.
Solution:
Identify EA performance management metrics that measure how the EA practice enables stakeholders’ top priorities. Design EA performance metrics to measure how EA services, tasks, and activities support stakeholders’ needs, their value stories, and business outcomes. Construct EA practice performance metrics and KPIs to measure the quality, quantity, efficiency, and productivity of the services the EA practice offers. Construct EA business value metrics and KPIs to measure how the EA practice contributes toward stakeholders achieving business outcomes. Track and periodically recalibrate EA practice efficiency and effectiveness metrics and KPIs, especially as EA services, tasks, and activities change to meet the needs of the evolving business and operating models. Start with foundational EA performance metrics and KPIs before adopting more mature EA business value metrics (see Table 2).
Scorecard categories | Foundational metrics | Mature metrics |
Financial performance | TCO savings from systems retirement Annual savings from standardized purchasing agreements Percentage of IT spend on strategic projects Percentage of revenue and transactions processed through standard platforms Annual savings from digitization and enhanced process efficiency Percentage of IT assets in use beyond depreciation schedules
| |
Project performance | Percentage of projects compliant with technology standards Number of new applications using declining/nonstandard technology Percentage of projects with assigned architects
| Percentage of high-risk driver projects Percentage of innovation projects evolving into full projects Percentage of projects aligned with corporate strategic goals Percentage of applications in production supporting each enterprise capability
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Operational performance | Number of systems retired Number of applications reused by more than one business Complexity and redundancy in the technology stack layer Percentage of applications mapped to business processes Percentage of applications purchased versus built Percentage of BUs with updated EA roadmaps Percentage of technology assets out of support by the vendor
| Percentage of business capabilities realized in the target state Number of applications supporting each business process/capability Technology standardization index
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Talent management | Ratio of EA headcount (number of full-time EA staff) versus all IT employees Ratio of contractor headcount versus full-time EA staff headcount Employee morale/satisfaction (multiple-point scale, low to high) Staff turnover rate
| |
User satisfaction | | |
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Source: Gartner (September 2025)
Actions:
Define EA services metrics and KPIs.
Construct EA service metrics and KPIs to measure the efficiency and effectiveness of the EA practice, and business value metrics to measure the business value of EA to stakeholders.
Construct value stories to connect EA metrics to narratives that are relevant to and consistent with outcomes the EA practice’s stakeholders are trying to achieve.
Start with foundational EA practice performance management metrics and KPIs to track and refine EA practice measurement before adopting more mature EA business value metrics.
Recommended Reading:
Step 8 — Ratify the EA Charter
Types of questions you should ask and answer:
Why do I need an EA charter?
When should the EA charter be constructed and ratified?
How often should the EA charter be updated?
Challenge:
The most important thing to do when starting a new EA practice is to formally document and execute the mandate. However, timing the construction and ratification of the EA charter is critical. Too soon, and without EA stakeholder buy-in, as reflected in the EA value proposition, will be detrimental.
Explanation:
The EA charter establishes the basis for the EA practice’s existence and reflects its purpose (mission, goals, and objectives). It provides guidance for scope and execution. Starting a new EA practice without first going through the value proposition process and without customizing the charter to the organization’s uniqueness will pigeonhole and impede EA practice success. Heads of EA who do this run the risk of getting a mandate to execute an EA practice that will likely, and very soon after starting, deviate from what the actual practice was authorized and supposed to do after going live.
Solution:
Follow the prerequisite Steps 1 through 7 before constructing and ratifying the EA charter. Leverage the work products and deliverables from Steps 1 through 7 as valuable inputs to construct a practical and realistic EA charter that sets the EA practice up for success (see Figure 7).
Figure 7: Construct and Ratify the EA Charter

Actions:
Recognize that the EA charter is the most important document when starting a new EA practice.
Defer the construction of the EA charter. Do the due diligence first and avoid running the risk of prematurely locking in, pigeonholing, and impeding the success of the new EA practice.
Follow Steps 1 through 7 to gather the necessary information and inputs to construct a practical and realistic EA charter, setting the practice up for success.
Ratify the EA charter through the appropriate governing body within the enterprise.
Review and update the EA charter periodically. Refresh the document to reflect changes in the EA programs’ scope, trajectory, organizational design, contribution, processes, and mandate.
Recommended Reading: