Customers’ Choice Vendor Guidelines

Gartner Peer Insights Customers’ Choice – Vendor Guidelines

Last reviewed April 11, 2019

For retired guidelines from June 12, 2017 to January 31, 2018 see Gartner Peer Insights Customer Choice Awards Guidelines (Archived).


The following applies to distinctions announced after February 1, 2018.

Gartner Peer Insights Customers’ Choice Copyright and Quote Policy

  • You may quote or display your company’s distinction in the Gartner Peer Insights Customers’ Choice for the market(s) in which you have been recognized along with:
    1. the required disclaimer listed below; and
    2. a link to the Customers’ Choice official landing page for that market for the year of the distinction so readers can see full and proper context (the “official landing page”).
  • You may quote or display your company’s current Overall Peer Insights Ratings for the market, as well as excerpt individual review comments about your company or its products, according to Gartner’s Copyright and Quote Policy, including how we address violations of this Policy.
  • You may not use the Customers’ Choice distinction to criticize a competitor.
  • You may not imply that the Customers’ Choice distinction is the same as, or similar, to Gartner Research & Advisory, such as a Gartner Magic Quadrant. Research & Advisory experts do not contribute to Customers’ Choice selections.
  • You may not imply that the Customers’ Choice distinction is an award.
  • References to Customers’ Choice distinctions may not appear in your corporate boilerplates.
  • Except in digital media with character limitations (e.g., Twitter), the following disclaimer must appear with any/all Customers’ Choice references and graphic use:

    Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.

Gartner Peer Insights Customers’ Choice Badge-Proper Usage

  • The Gartner Peer Insights Customers’ Choice badge is a trademark and service mark of Gartner Inc. and/or its affiliates and may only be used after securing express written permission.
  • The Gartner Peer Insights Customers’ Choice badge may be used in perpetuity, provided the full report attribution, a link to the official landing page, and the following legal disclaimer appear with the badge:

    The Gartner Peer Insights Customers’ Choice badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.

  • You may include the Gartner Peer Insight Customers’ Choice badge in your reprint promotional materials of published Gartner research based on analyst opinion (e.g. Magic Quadrant or Critical Capabilities landing pages) only if you make it clear that the recognition is not based on Gartner Research & Advisory evaluations.
  • The Gartner Peer Insights Customers’ Choice badge may be used in perpetuity, provided full attribution, a link to the official landing page, and the required disclaimer appear along with the badge, except where a true character limitation is enforced by a digital media platform (e.g. Twitter).
  • You must include the required clear space around the Gartner Peer Insights Customers’ Choice badge (regardless of year).
  • Your logo must be the primary image (relative to both size and positioning) in your promotional materials (as shown in all examples in the Gartner Peer Insights Customers’ Choice badge Usage Guidelines)
  • The Gartner Peer Insights Customers’ Choice badge must be secondary in position to your logo and at least 10% smaller in size. Why?
  • The Gartner Peer Insights Customers’ Choice badge may not be placed next to, or bundled with, your logo or any other logos. Why?
  • The Gartner Peer Insights Customers’ Choice badge may only be used in the approved email signature stamp widget provided by Gartner Peer Insights. No other use is permitted.
  • The Gartner Peer Insights Customers’ Choice badge may not appear in your press releases or securities offering documents (including annual reports). Why? Here are helpful templates to help you promote the distinction.
  • You may not alter any element of the Gartner Peer Insights Customers’ Choice badge in any way. Elements that may not change include font, proportion, orientation and color.
  • You must use the Gartner Peer Insights Customers’ Choice badge that has the year clearly depicted.

Revision History:

April 11, 2019

  • Clarified which badge vendors should use in promotional materials.

December 10, 2018

  • Clarified that Gartner Research is now known as Gartner Research & Advisory.
  • Replaced the required disclaimer with an updated, shorter disclaimer.
  • Added a new parameter that you may not reference Customers’ Choice in your corporate boilerplate.
  • Added a new parameter that you may only use the Gartner Peer Insights Customers’ Choice badge in email signature images when using the approved widget from Gartner Peer Insights.

April 10, 2018

  • Added a press release, a blog post, and a social media templates.

February 1, 2018

  • Clarified that the Gartner Peer Insights Customers’ Choice is a distinction and not an award.
  • Clarified how Gartner will address repeat violators of these Guidelines.
  • Removed the restriction about comparisons between vendors.
  • Clarified when you should use which disclaimer.
  • Clarified how you may use the Gartner Peer Insights Customers’ Choice distinction on your reprint promotional materials.
  • Added text that you may not alter the Gartner Peer Insights Customers’ Choice badge in any way.