Gartner Peer Insights (GPI) is a reviews and ratings platform for technology end-users to share their experiences. While each individual review is subjective and reflects the experience and opinion of the author, Gartner preserves its legacy of independence and objectivity by posting and enforcing these clear and consistent community guidelines, which are intended to govern the GPI Reviews Program and ensure a robust review verification and moderation process.
The Community Guidelines, which set forth the rules governing our Reviews Program for (i) the general users of the website, (ii) those users who submit reviews, and (iii) those vendors whose products are listed and/or reviewed on the website, are divided into three main sections:
Only for the purpose of this document, word market(s) refer to both
Reviews play an important part in educating potential software buyers by sharing the opinions of peers and others who have relevant software experiences. Reviews help buyers make more informed decisions and also provide Vendors with feedback and valuable insight into their software or service. We have created a website that maintains high-quality, relevant content written by verified users, which is free of conflicts of interest.
As a website operator, we display content generated by our community of users in the form of software and services reviews. The honest opinions expressed in the reviews are those of the reviewers and not of Gartner. Gartner endorses neither the opinions expressed by the reviewers nor the responses to those reviews by the vendors.
To access a review, simply search for a vendor/product name or browse through the markets to find a vendor’s products and services. If you are unable to locate reviews on a vendor’s products and services in a specific market, it is likely because no reviews for that vendor have been submitted and approved in that market. Users need not be a Gartner client to access these reviews and reviewers do not need to be a Gartner client to submit a Gartner Peer Insights review. A reviewer may set up an account to contribute to the platform, free of charge. We accept reviews from enterprise professionals, including technology decision-makers, enterprise-level users, executives and their teams; however, every user will be subject to Gartner's validation and approval process and the Community Guidelines. See below for more guidance on how a review can be posted on Gartner Peer Insights.
Reviewers are asked to specify which product(s) and versions they have deployed in a given market. The product being reviewed is listed at the top of the published review. The version number, if provided, is in the Additional Context section of the published review.
Gartner is committed to providing a platform for high-quality reviews and has developed and maintained a robust reviews Quality Assurance (QA) process in order to achieve that goal. Prior to publishing, all reviews go through a rigorous QA process in an effort to ensure published reviews are from verified sources, and provide helpful content. All reviews adhere to the Community Guidelines and are treated equally during the verification process, regardless of rating or Vendor.
Reviews are assessed to determine whether or not a review meets Gartner Peer Insights' standards for context, quality, and relevance. If a review fails to meet these guidelines, an email is sent to the reviewer asking for additional information, after which it is re-assessed for publication. Once the reviewer has provided the requested additional information within the specific duration, the review will be considered as re-submitted on the date of resubmission. As a neutral content platform, Gartner Peer Insights relies on reviewers to provide accurate and honest details about their software experiences. While we do not attempt to determine a review’s truthfulness or endorse the opinions expressed, we may evaluate a review at any time and for any reason; at our discretion, we may remove a review that we reasonably believe violates these Community Guidelines.
In order to post a review on Gartner Peer Insights, the reviewer must:
In addition to verifying reviewer identity, we assess review content to determine whether or not a review meets Gartner Peer Insights’ standards for context, quality, and relevance. Reviews must meet the following guidelines to be published. If they don’t, GPI reserves the right to remove the reviews at our discretion:
Gartner's verification process ensures that all reviews are authentic and readable, and as such, it can take several business days for a review to be approved and published on the website.
Our reviews team evaluates each review submitted through our website. We train each team member on our investigative procedures and task them with verifying the identity of each Reviewer, identifying potential conflicts of interest, and making sure that submitted reviews meet our guidelines. With tens of thousands of reviews submitted each month, we continue to develop and hone our team’s expertise in this area.
Our team is trained to be neutral and unbiased when verifying a review. We treat a five-star review sharing positive experience in exactly the same way we treat a one-star review sharing a negative experience. As a neutral online content platform, we cannot remove an opinion or a statement from a verified Reviewer unless we deem, in our discretion, that it violates our website guidelines.
To reinforce this position, our reviews team remains separate and independent from our sales and relationship teams and initiatives. The reviews team treats all Vendors (clients or non-clients) equally by ensuring that all posted reviews undergo the same Quality Assurance process. We take our legal and regulatory obligations seriously when it comes to our reviews program and continue to ensure that all of our policies and practices comply with the most current applicable laws, regulations, and industry standards.
A review expresses the opinion of a single person with experience using a certain software product. When evaluating a set of reviews for a software product, it is important to consider the following:
While the posted reviews are not intended to provide readers a specific course of action, they provide buyers with one important tool to help them make an informed decision. Use your own judgment when evaluating a review’s content and make your decisions based on all information available to you.
To learn more about how to get the most out of reviews, please read our blog on Using Gartner Peer Insights to Select Enterprise Software.
The software reviews posted on our website help guide millions of software shoppers to select the software that best meets their business needs. Reviewers do not need to be Gartner clients to submit a Gartner Peer Insights review. A reviewer may set up an account to contribute to the platform, free of charge.
A great review typically contains the following characteristics:
NOTE: The above tips do not constitute formal guidelines, but rather are intended as best practices for generating a useful, well-written software review.
We strive to provide a forum for reviewers who adhere to our Community Guidelines:
Please report violations of the above guidelines or conduct that otherwise interferes with another’s ability to have the experience described above by contacting us so that we can initiate an investigation. Violators may be subject to penalties at our discretion, including a comment on a vendor’s profile or denial of access to the website.
GPI obtains its reviews from a variety of sources. We collect reviews from individuals through direct outreach, both with and without the use of incentives. We may also seek reviews from individuals who visit Gartner Peer Insights. Many technology vendors also encourage their customers to review their solutions on Gartner Peer Insights.
Offering “nominal incentives” as a means of encouraging the submission of reviews (regardless of whether they are positive or negative) is widely considered common industry practice. Simply put, incentives help motivate software users to leave reviews. Were we to only publish those reviews that did not receive an incentive: (i) our online community would have less guidance to help inform their purchasing decisions; and (ii) there would be a risk that the incentive practice would simply move “underground” and not be disclosed. This underground activity would be difficult to police.
Gartner Peer Insights will note when a posted review has been incentivized, in accordance with applicable law.
In our ongoing efforts to provide the most comprehensive and balanced view of the software marketplace, we may from time to time offer incentives to encourage certain reviewers (identified by their profile information: company size, industry, job role, geographic location) to review products in specific markets. This protocol, which is intended to apply equally, as needed, across all countries in which we operate, does not preclude any reviewer from submitting a non-incentivized review directly on the site by clicking here.
Eligibility Criteria for incentives:
PLEASE NOTE: In our ongoing efforts to ensure a just and legally compliant Reviews Program, Gartner
will not provide an incentive to: ** Even if you fall under one of the categories listed above, you are welcome to submit a
non-incentivized review directly on the site by clicking
PLEASE NOTE: In our ongoing efforts to ensure a just and legally compliant Reviews Program, Gartner will not provide an incentive to:
** Even if you fall under one of the categories listed above, you are welcome to submit a non-incentivized review directly on the site by clicking here.
Please see below for Gartner’s policies around the use of gift cards to incentivize review submission on Gartner Peer Insights:
188.8.131.52 Claiming Gift-Cards
If a review meets the gift card eligibility criteria and is published on our website, Reviewers can go to the “Your Reviews” section of their Gartner Peer Insights profile page and click on “Claim your Reward” for individual reviews. After doing so, they will receive an email from firstname.lastname@example.org with easy-to-follow redemption instructions. To resend the gift card, Reviewers may go to their Gartner Peer Insights profile page and resend the gift cards for individual reviews.
PLEASE NOTE: “Claim your Reward” link for individual reviews will expire 30 days after review approval. After the time period expires, a reviewer will not be eligible to claim the gift card.
A membership to Gartner Peer Insights Plus (GPI Plus) is an alternative to Gartner’s gift card incentives that is available to reviewers who submit reviews through GPI Plus promotions. The GPI Plus offering aims to help tech professionals stay current on technology trends and excel in evaluating software/services.
In return for a published review, the reviewer will receive membership access to the following:
Please refer to guidelines and rules of engagement for Gartner’s policies around GPI Plus membership.
Additional Eligibility criteria for GPI Plus Membership: In addition to the eligibility criteria mentioned in Section 2.4, the following are not eligible to access the GPI Plus Membership: (i) consultants, (ii) system integrators or (iii) technology providers. Learn more about the GPI Plus program
The Referral Program enables approved Gartner Peer Insights (GPI) reviewers (“Referrers”) to invite their colleagues (“Referees”) to join and contribute to the GPI community. Once the Referee's review is approved both the Referee and the Referrer will receive a gift card. Each Referrer is eligible to receive a maximum of ten (10) referral gift cards per calendar year.
In order for your referee to receive credit for your referral, you must ensure that the Referees use the referral link provided in your invite email whenever they sign-up on Gartner Peer Insights.
PLEASE NOTE THAT THE REFERRED REVIEWERS MUST MEET THE SAME ELIGIBILITY CRITERIA AS REVIEWERS WHO DIRECTLY SUBMIT REVIEWS ON GARTNER PEER INSIGHTS [SEE ELIGIBILITY REQUIREMENTS IN SECTION 2.4]
In an effort to ensure a level playing field for both Users and Vendors and remain a neutral, trusted platform, we require Vendors to adhere to the following Guidelines regarding our Reviews Program. We apply these Guidelines equally to all Vendors, regardless of account status (clients or non-clients). Vendors who violate these Guidelines will be notified and may be subject to penalties such as an alert on a vendor’s profile, or suspension of services.
All Vendors who access our website and adhere to our Community Guidelines are entitled to the following:
Because Gartner's validation process is intended to ensure that all reviews are authentic and readable, it may take several business days for a review to be approved and posted.
We apply these Guidelines equally to all vendors, regardless of their status as clients or non-clients.
When a review is flagged for investigation our support team will review it to ensure (i) it meets our Quality Assurance and Verification Process, and (ii) the content of the review does not violate our Content Guidelines. The team may contact the reviewer to obtain additional information and will use a standard internal protocol to determine if the review violates these Community Guidelines.
Please note the following:
Most investigations are concluded within a week but may be extended to allow for the research and outreach necessary to make an informed decision. During the investigation, the review at issue will remain published and visible on the vendor’s profile. In order to prevent false accusations from manipulating the overall review scores received, we do not remove reviews during an investigation.
Be assured that we take requests for investigation seriously and that we review each escalation on a case by case basis in accordance with these Guidelines. At the conclusion of our investigation, an email will be sent to the requestor to communicate the decision from the investigation.
In order to assist vendors with their sourcing efforts, Gartner has created guidelines to which vendors must adhere when offering incentives to their customers in exchange for submitting a publishable review. Vendors are encouraged to leverage Gartner-approved-incentive programs if they choose to offer incentives to their customers.
If a vendor opts to offer their customers incentives outside of a Gartner-approved incentive program, the vendor must adhere to the following Gartner guidelines:
Vendors found in violation of these guidelines are subject to penalties.
In order to assist vendors in their sourcing efforts, Gartner provides all recent GPI- onboarded organizations with 50 complimentary $25 gift cards for a period of 6 months following the onboarding call. Vendors have the option of having Gartner offer their customers either a $25 Visa international gift card or a $25 donation to charity in exchange for a review that is published on Gartner Peer Insights. Vendors must use the Review Sourcing Links available in the Technology Provider Tools (TPT) to opt in and monitor incentive allotments to their customers.
All vendors listed on Gartner Peer Insights may offer their customers the following incentives:
In order to maintain reviewer anonymity, Gartner will distribute the gift cards and Gartner Peer Insights Plus memberships to eligible reviewers . Vendors must use the Review Sourcing Links available in the TPT to opt in and monitor incentive allotments to their customers.
Reviews are submitted by users at their discretion. Vendors are free to reach out to their customers and encourage them to submit reviews. While Reviewers do not need to be Gartner clients to submit a Gartner Peer Insights review, all Reviewers will be subject to the validation and approval process described in these Guidelines. Below are some tips to help you solicit your customers’ involvement in a manner that is consistent with our guidelines and most likely to generate honest and thorough reviews:
Below is some additional guidance you may want to include when reaching out to your customers:
More guidance related to sourcing can be found on the TPT portal.
Gartner Peer Insights provides all eligible vendors with the opportunity to participate in certain optional programs, designed to enhance the vendor experience. Vendors who agree to participate in any program do so voluntarily. See the Technology Provider FAQs for additional program details.
Gartner Peer Insights reviews reflect the experience and opinion of their authors. Gartner neither endorses the content nor makes any promises about the accuracy of the reviews. If you feel a review contains factually incorrect information about your company’s product or service, you may inform us using the “report inappropriate content” button available on the review submission page.
You may also contact us at email@example.com, subject line “Contesting Review ID XYZ.” Within the body, please include the review you would like to contest; specific evidence that highlights details as to why the review is factually incorrect/the specific information that is factually untrue; and evidence on your website supporting your claim. The Gartner team will assess your request and get back to you within 48 hours.
We are very careful to shield the identity and ensure the anonymity of our Reviewers in order to encourage them to be as candid as possible and provide all relevant details about the products and services they review.
We hope that these Guidelines have provided some necessary direction and instruction. In the event you would like to learn more, we have also created detailed FAQs for Reviewers and Vendors regarding our Verification Process. (User FAQ, Vendor FAQ,) which are intended to help provide answers to some of the most common questions asked about our Reviews Program.