Gartner defines a mobile application management (MAM) tool as an on-premises or SaaS tool specifically designed for the license management, distribution, securing and life cycle management of apps for mobile device platforms. Thus, MAM tools provide integration with public app store payment and licensing mechanisms (such as Apple's Volume Purchase Program [VPP]), an enterprise app store, and the ability to set policies related to security, usage and ongoing management for apps or groups of apps. At minimum, a MAM product supports native and HTML 5 apps. Many also support a variety of popular hybrid app architectures, which may be highly desirable based on a particular client's needs.
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