4.1 out of 5 (14 Ratings)

14 Verified Reviews

Adobe Analytics (Adobe Marketing Cloud)

Adobe provides an industry leading solution for digital customer analysis.

Adobe provides an industry leading solution for digital customer analysis. The integration of their cloud is very powerful and aligned to our strategy.

Adobe Analytics (Adobe Marketing Cloud), Other...

Implementation was challenging but we were able to overcome

Great support from support team

Adobe Analytics (Adobe Marketing Cloud)

Elite Training

Training for the application usage included an in-house teacher covering all of the major aspects of the software over a three day period. Instructor was very professional, knowledgable, and assisted with unique business needs.

Adobe Analytics (Adobe Marketing Cloud)

Implementaiton is completed. ongoing QA checks for reporting analytics

Adobe Analytics is a great tool for analytics and measurement of KPIs

Adobe Analytics (Adobe Marketing Cloud), Other...

Solid solution, limited business support.

They have high-quality products that are technically solid. Adobe lacks business enablement around their tools

Adobe Analytics (Adobe Marketing Cloud)

Very front-weighted: lots of setup work, but it pays off!

Complex integration, but ownership of the data and flexibility, ad hoc reporting, etc. is more than worth it. Important: you need to get the tagging right the first time, or it's going to be a headache.

Adobe Analytics (Adobe Marketing Cloud)

Implementation strategy is key to robust analytics

Adobe solution is rock solid. Some challenges on implementation with agency partner or integrating new features (Adobe Audience Manager DMP) with existing features (Adobe Analytics, Adobe Dynamic Tag Manager). Ultimately a very robust solution that we can quickly collect, segment, analyse, report and take action against.

Adobe Analytics (Adobe Marketing Cloud)

Analytics from Adobe markets content better and it is easy to set up and implement

Analytics helped us get useful information back from the tool that helped us to better market the content

Adobe Analytics (Adobe Marketing Cloud)

Customer support is lacking

Overall, the support offered leaves something to be desired. We only require support in specific cases, as our users are quite advanced. Otherwise, we only deal with vendor during renewal time.

Adobe Analytics (Adobe Marketing Cloud)

Robust analytics tool built for the future

Overall they are knowledgeable. One issue is because various holding companies use Adobe products, the account info/access got intermingled at the start.