Gartner defines B2B marketing automation platforms as software that supports lead generation, lead management, lead scoring and lead nurturing activities across multiple marketing channels. The main goal of these systems is to capture, qualify and nurture leads to the point that they are sales-ready, then align them to the appropriate sales team member(s) to drive toward a closed deal. B2B marketing automation platforms assist with data cleansing (by eliminating incomplete or redundant lead information) and lead augmentation (by providing additional data about prospects). B2B marketing automation platforms are designed to primarily support B2B use cases, but they may also be applicable to B2C organizations selling high-consideration products and/or B2B2C models with more complex, indirect sales processes.
"The best and solid marketing solution for solidifying leads"
As a general all-around B2B technology marketing, HubSpot Marketing Hub has a reputation for being the finest and powerful. It allows us to focus on many important parts of sales and marketing. HubSpot Marketing Hub offers us a wide range of unique and useful features to assure accurate and efficient information flow. I like HubSpot Marketing Hub's SEO layouts and online calendars that are useful features to keep things ordered, running well, and improving. HubSpot Marketing Hub is my favorite tool for creating and solidifying leads as it amazingly does that.
"Excellent CRM tool that can be used to manage prospects "
We use Zoho CRM to manage leads in certain areas of the organization, especially for students who are interested in attending our university. The Zoho CRM promotion is designed to help companies like our university achieve the overall goal of customer relationship management. Zoho CRM is highly scalable and customizable, allowing us to obtain practical information about customers through the back-end analysis engine.
"Ready or Not the Time for Automation Starts Now!"
Pardot is a very powerful tool in our marketing arsenal. I worked with an independent contractor in early 2020 to help build templates, landing pages, and categorize the leads we have in the system. It was a big undertaking, but once I got a hang of it, Pardot came like second nature. The team at Salesforce and Pardot are incredible - They answer all my questions, are patient with me (I need to learn things by doing them), and consider them a partner in our business.
"Adobe Marketo Engage brings our buyers experience to the next level"
Marketo Engage allows us to completely control our lifecycle and acquisition email marketing strategies. While the license comes with a hefty price-tag, the capabilities and experience of both customer and client is unparalleled by any other platform. Marketo Engage allows for our business and its sales funnel to run as smoothly as possible.
Microsoft Dynamics is really Huge, we've been using this software for about 3 to 4 years and it's capabilities grow incomparably to any other competitor and we have tried some other CRM's. It's price is great too and only thing that can limit a user of Dynamics is his/her imagination.
"Master of all applications in customer leads management and information reporting"
Sage CRM we used for a long time and it is still been used in some departments of sales and marketing across the globe in our organisation. It is a great application to manage customer information efficiently and provide better insights into the data to manage the leads in better way.
"Act-On is Fantastic Marketing Automation Application"
Act-On is very good marketing automation software. It helps my organization in selling our product and services through digital platforms like Facebook, Instagram, Twitter and other social media platforms.
"An end-to-end marketing automation system and a worthy replacement (for Marketo etc)"
Lead management between SAP Marketing Cloud and other SAP systems such as C4C sales is exceptional. Everything in and around LEAD was given a great importance and it really shines. SAP advertises Lead Management is one of the SMC's core capabilities and there is no denying in that.
"automate marketing processes with sugar markert"
Each product that is applied in organizations helps the departments that are involved in the use and in our organization we implement sugarmarkert to help improve our marketing team, helping them in most of the processes.
"Best Cloud,windows base Automation software for all marketing industries. "
Supreme overall experience with CRMnext digital marketing automation software as it enables my organization to amplify my marketing effort towards my business growth. Cloud CRM Platform is perfect for my business as its provide my marketing team to manage campaigns and measure their effectiveness appropriately.. As per my overall experience with CRMnext I think it is best cloud CRM Software for my marketing team's to make and ensure their strategies work effectively through smart process automation. By Using knowledge management software, cloud computing, CRM Case studies and Social CRM My business team able to focus on improving sales and increase productivity of the business. This platform is easy to use and an ideal platform for all business. It allows for the automation for sales force, services, customers retention, management and timely work manner to provide complete and satisfactory service to costumes. Best part is that this automation software can be access through cloud, windows, android..
"Digital Marketing is Critical in Today's New Work Environment"
Even more so today with COVID and the growing work-from-home environment, finding a good Digital Marketing platform is not only important for our business, but it's giving us the ability to ping potential customers who otherwise might have been difficult to reach. Now that nearly all the workforce is working from home, more customers are online during the day on social media, and the ability to create social media or even sms campaigns easily has made the cost of Acoustic Campaign worth it.
"Great for Both Marketing Automation and Email Marketing"
It is one of the most versatile marketing automation and email marketing platforms around. We use it to create engaging marketing campaigns. Automating multiple marketing tasks is easy with Mautic. It also helps us in the creation of newsletters and the optimization of several other marketing processes. It is useful
"Easily satisfied our needs for all our marketing fields"
Marketing Creatio is a great product, especially for companies that have multiple marketing teams. The product services as well as it can create campaign audiences using custom objects and the ability to pass object data to communication elements for content generation. With these abilities, we can create more customized and personalised marketing outreach programs with less time and effort. Overall, we've had a great experience using Marketing Creatio for lead management and most importantly, keeping our marketing teams in sync.
"One stop solution for all your sales/marketing headaches!"
We are using this product from 2016 and very satisfied so that we are not using or searching any other solution available in the market. It gives one stop solution for entire lead management to marketing automation and suitable to all from a micro enterprise to large scale company. Its very flexible, rich in features. Nothing more to say... U use it by a free demo and get a feel of it.
"Datalogix is a critical research seller for some customers"
What I like the most with Datalogix (DLX) is the manner by which they empower sponsors to manufacture and target groups of onlookers made out of both on the web and disconnected deals information. This is an exceptional and very significant offering that numerous customers request, particularly high going through direct reaction customers with extensive disconnected costumer base
"Freshworks is one of the best systems I have used in the last 10 years. "
The team at Freshsales have been incredibly supportive over the last 12 months. As a business, we use 5 aspects of the Freshworks products and the main reason for changing was the way all the system talk to each other. It has enabled us to departmentalise our business from Sales, Customer Services, Marketing and Support. The data capture element of Freshsales is seamless from creating web forms that automatically feed into the system with no manual entry of data, followed by workflows that then nurture the leads. The sales sequencing also enables us to keep talking with potential clients.
"Robust sales performance tool with Seamless communications."
Office 24*7 is an automation tool software that ensures data management efficiency of the company as I have observed after using it during the last 2 years. The growing organization’s ability of the tools is really absolutely suitable for a substantial company with a number of employees and persistent data. The creator of the software ensured the best experience of inbound and outbound communication in the customer service area, cloud storage technology, conference service which was found in the true sense