4.3 out of 5.0 (38 ratings)
37 Verified Reviews

Marketo Engagement Marketing Platform

Marketo is great for a team of doers!

lack of confidence that new products are fully ready - we now tend to wait 6-12 mos. before adding on any new products

Marketo Engagement Marketing Platform

Allowed me to spend more time creating additional campaigns

I really love Marketo because it allows me to build really details camapigns and schedule them to run months in advance. Although I have had to put in several support tickets their team is quick to respond and I can also look to the community for additonal assistance.

Marketo Engagement Marketing Platform

Marketo Meets Our High Growth Needs

Marketo has met our growth needs by provide a platform in which we can automate and track all our digital marketing programs, email campaigns, and most importantly properly route leads into our CRM system without losing the chain of custody from the source in which the lead is created.

Marketo Engagement Marketing Platform

Marketo isn't as intuitive as we think it could be and TCO needs careful analysis

The application is not as intuitive or easy to use without signficant training of our marketing staff. The integration to Salesforce (for creating leads in SDFC) is not as straightforward as promoted. It's also fairly expensive and I don't know we get the value out of it.

Marketo Engagement Marketing Platform

Mo' Marketo

Been using it for a relatively short time, but I have loved using Marketo. I came from using Act-On and Marketo seems to be just as easy, but with a lot more flexibility in terms of lists. Sending alerts to reps was a big deal too because we didn't have that capacity during my time with Act-On

Marketo Engagement Marketing Platform

Best in class Marketing Automation

Marketo is the best in its class for Marketing Automation. If you are serious about your MA efforts and want to see what's moving the needle in your marketing efforts, Marketo is the way to go.

Marketo Engagement Marketing Platform

Fantastic product that gets the job done, but Support and Services need improvements

As someone with no prior marketing automation experience, Marketo was very easy to learn. I have read on other reviews that some believe there is a steep learning curve, but I found reading through the community and support docs extremely helpful as I was ramping up with the tool. Marketo allows for companies to build great scale into their marketing campaigns and programs, but sometimes this comes at an additional cost when you need someone with HTML/CSS or API experience to make it happen. Their support team can be difficult to get a solution from at times, as Tier 1 just has very basic knowledge of the Marketo platform and typically won't pass you to a support engineer or tech without case escalation.

Marketo Engagement Marketing Platform

Great Product

Marketo is a great platform. The functionality is unmatched, and the implementation is fairly straightforward. Support team is weak, implementation consultants are good though.

Marketo Engagement Marketing Platform

Powerful Marketing Automation solution, but still has room to grow

Just like our CRM, Marketo is one of our company's primary "sources of truth". The product has evolved greatly over the last few years with the added capabilities (such as web personalization and account-based marketing tools) and enhancements to their email and landing page editors. Though Marketo is a fantastic tool, there are many improvements that they need to make in order to simplify the user experience and tighten their CRM integration.

Marketo Engagement Marketing Platform

Operationally and Organizationally Powerful

Working with Marketo has been great. There was a pretty steep learning curve, but since we got it set up it has been very powerful. The community has been extremely helpful as well because I am able to ask questions of other users and get quick responses including tech solutions and best practices. In addition, the online help center has been very useful and the team responds to issues very quickly.