4.4 out of 5 (96 Ratings)

95 Verified Reviews

Marketo Engagement Platform

Smooth implementation, straight forward to use.

The implementation overall went very smoothly, although we have a large breadth to which we reach out too, we have a relatively small group of people that use the tool on a daily basis and we call grasped on pretty quickly.

Marketo Engagement Platform

Robust marketing automation platform with a steep learning curve

Marketo as a platform and marketing automation system is critical to our marketing functions. We use Marketo to deploy digital marketing campaigns, generate leads, nurture leads, lead management and overall attribution reportiong. I appreciate the deep Salesforce CRM integration as it allows marketing and sales to stay in alignment. One caution is that the platform is fairly technical, with a steep learning curve. Once the learning curve is passed however, the flexibility and customization of the platform as a MAP is excellent.

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Marketo Engagement Platform

Marketo Helps Us Get the Job Done Day After Day

What I like most about Marketo is that it has all the functionality that we need. Even when we aren't quite sure what we want or need to do to make something happen in Marketo/SFDC for our campaigns or sales, Marketo already has it figured out. This definitely is not a simple tool to throw into your marketing efforts, but it is easy to progressively learn. Although it has a lot of functionality, any marketing department would benefit from adding it and taking advantage of it's broad capabilities.

Marketo Engagement Platform

Marketo, the platform for most (if not all) of your marketing needs

I love that Marketo is a marketing automation platform built FOR marketers. Not every platform has the UI experience that resonates and is appreciated by marketers. They're also constantly developing features and functionality to keep up with the latest trends in marketing, which is no easy feat. The possibilities within Marketo are endless. So much you can do with the tool to optimize your marketing programs and campaigns.

Marketo Engagement Platform

Been around the marketing automation block

I love how structured it is. Yes, at first it maybe be hard to grasp but the possibilities with Marketo are endless. I have used almost every "like" software and Marketo is one of my favorites. The marketo docs to help with anything you have questions with are extremely helpful.

Marketo Engagement Platform

Not the simplest but very comprehensive platform

It is the core of our digital marketing activities.

Marketo Engagement Platform

Powerhouse Piece of our Marketing Strategy

Marketo has been an extremely easy to use tool for our team, providing a far more in-depth and powerful way to reach our customers, grow our brand, and support our sales team. Our team sends over 500,000 emails per month, targeted to our customers using tokens and dynamic content. As an example, Marketo has been easy enough to use that two mechanical engineers on our team have been trained and utilize Marketo for more basic campaigns and to analyze data related to their specific programs. More powerful automated nurture tracks target customers interested in specific products at just the right time in the buying cycle, helping to cross-sell products and promote the brand's value propositions.

Marketo Engagement Platform

Easy to use with quick setup

Form and Landing Page Builder are pretty bad. Marketo has admitted that these two pieces of their tool are the only remaining remnants of their original tool (which wasn't even for marketing automation BTW... Marketo's first tool was an Adwords management.

Marketo Engagement Platform

Powerful, comprehensive - but a little restricting.

After moving to Marketo from a collection of different systems, each with their own function, the biggest advantage i've found is being able to create campaigns all under one roof. Having my email editor, dedicated landing pages and forms for data capture all in one system makes our marketo process infinitely easier - and allows for much more targetted efforts due to being able to more accurately track user engagement.

Marketo Engagement Platform

Comprehensive product with extensive options

The system has so many possibilities and permutations, it's a little overwhelming.