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crm-lead-management marketo All Markets > CRM Lead Management

Marketo

4.3 out of 5.0 (6 ratings)

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We have aggregated ratings data on Marketo but all of our reviewers have opted out of sharing their qualitative review feedback. In certain cases we allow reviewers to withhold their qualitative review feedback from public view, in order to protect their confidentiality.
  • 4 out of 5.0, Reviewed

    Product(s): Marketing Automation

    Powerful marketing platform, for the right firm.

    Overall Comment

    Marketo continues to be a trusted partner and forms the core of our martech stack. Nothing is perfect and unless you happen to have an in-house capability, hiring consultants is a requirement to build out much of what Marketo promises. For Mid-market to Enterprise, Marketo is often the best choice as a platform.

    What one piece of advice would you give other prospective customers?

    Consider your firm's development as well as your team's understanding of marketing technology. You almost certainly will need a consultant or at least one new hire to own this machine. That's not bad, but you should plan on it. Have a solid implementation plan. A lot of smaller firms buy this and then get disappointed. It's not really Marketo, it's your plan.

    What do you like most about the product or service?

    Friendly people; willing to listen. Marketo is a powerful rules engine designed for marketers. The possibilities are endless.

    What do you dislike most about the product?

    UI and backend becoming buggy as they focus on other projects. A lot of hoopla about new features and end up with only half of it and then they move on.

    What one thing do you wish the vendor did differently?

    Out of the box lead funnel system.

    If you could start over, what would your organization do differently?

    Build in more reporting data points and more efficient rules.

    Product capabilities - overall comment

    It is what you make of it. Add-on features like social etc may be helpful to some people.

    Service & support - overall comment

    typical of most firms. Responses vary by support level, your skills, and their skills. They will find out an answer for you if you press them.

    Integration & Deployment - Overall comment

    Works well when you plan well.


  • 3 out of 5.0, Reviewed

    Product(s): Marketing Automation

    Marketo gets the job done, but expect a lot of bumps along the way.

    Overall Comment

    I've used three of the biggest marketing automation platforms over the past five years, and each of them has changed relatively drastically. With Marketo, they improved a lot of the features that were lacking in the past two years, but are missing some pretty basic components. Their automation part, one of the most important aspects, is unnecessarily limited. I previously thought Hubspot locked things out due to logic barriers, but Marketo is even worse. I usually have to create two or three automation and connect them together just to create one normal system that I could in Hubspot. Pardot has also changed quite a bit, so I can't comment on how that works now. Beyond that, the landing page and email builders are still a mess on Marketo, and their UI is sort of terrible. It does what I need it to do, but it makes things more of a hassle in many cases, especially integrating with Salesforce.

    What one piece of advice would you give other prospective customers?

    Make sure you have a technical team handy, and a very normal implementation of Salesforce. If your team has a custom setup or makes use of contacts (instead of leads), Marketo will be a huge pain.

    What do you like most about the product or service?

    Prior to Marketo there was no automation system in place, so having the ability to properly segment, collect leads and information, and communicate is a huge step forward.

    What do you dislike most about the product?

    They oversold some of the functionality. Recently they removed the ability to suggest/predict anonymous users based on their IP address. Their analytics typically require more data than a marketing team has available. Salesforce integration works ok, but has a lot of bumps due to how it connects every 5 minutes or so.

    What one thing do you wish the vendor did differently?

    Not oversold capabilities as much. It does do what it should, but there are at least 100 steps between you and the end goal, when it could be halved.

    If you could start over, what would your organization do differently?

    To be totally honest, I'd have gone back to Hubspot. It's cheaper and does what I need it to do for the most part.

    Service & support - overall comment

    They are responsive, and do not take all that long to respond.


  • 5 out of 5.0, Reviewed

    Product(s): Marketing Automation

    Marketo: Marketing Automation with all the bells and whistles!

    Overall Comment

    Marketo has ben a partner in retaining and growing our Marketing initiatives to a large database with very few hiccups. It's allowed us to market to our current database but also grow organically and not just through partner organizations.

    What one piece of advice would you give other prospective customers?

    Be prepared for the learning curve of marketing automation and hire an expert to lead the charge if you have any concerns that you are not prepared.

    What do you like most about the product or service?

    That they are dedicated to constantly improving their product for the marketers that are using their product.

    What do you dislike most about the product?

    The analytics feature could be improved but still functions

    What one thing do you wish the vendor did differently?

    Provided a more robust and/or easy to use Analytics platform.

    If you could start over, what would your organization do differently?

    Set the expectation that marketing automation is leaps and bounds more powerful than just email marketing. Set specific guidelines for users to follow and have quarterly update trainings with habitual users.

    Service & support - overall comment

    If you pay for the advanced support it is phenomenal. If you use standard support packages it's still good but not as timely and you work different support people

    Integration & Deployment - Overall comment

    I was not working with the team until after implementation.


  • 5 out of 5.0, Reviewed

    Product(s): Marketing Automation

    Full lead lifecycle management, strong nurture capabilities, easy to implement

    Overall Comment

    Using Marketo is not too complex for someone who thinks like a marketer, not an IT person, but the functionality is robust enough that I can do so much more with it than I ever imagined! I will likely be a Marketo user for life.

    What one thing do you wish the vendor did differently?

    Have a good understanding of your lead lifecycle, lead management, and ideal campaign statuses before you implement. It is harder to fix once it's already been set up (although that will be the case with any vendor).

    If you could start over, what would your organization do differently?

    I think we should have evaluated to see if Hubspot would have been a better fit for our organization, but I'm extremely happy with Marketo, so it's hard to complain.

    Product capabilities - overall comment

    Constantly adding new features

    Service & support - overall comment

    Happy with support overall

    Integration & Deployment - Overall comment

    Hiring an outside consultant to help with implementation was a great decision.


  • 5 out of 5.0, Reviewed

    Product(s): Marketing Automation

    The learning curve can be intimidating but it pays off in a short time

    Overall Comment

    It is a really robust system, it allows you to do as much as you are willing to dig in and at the same time it is really simple once you get used to it the learning curve can be intimidating but it pays off in a short time.

    What one piece of advice would you give other prospective customers?

    Create a naming convention for all, Assets, program, content, etc.

    What do you like most about the product or service?

    The response time and the ability to pull all the company information without any kind of software.

    What do you dislike most about the product?

    The lack of support in different languages at the time of input them in the system , accents and different characters such as Japanese.

    What one thing do you wish the vendor did differently?

    Support in some LATAM countries.

    If you could start over, what would your organization do differently?

    I would make sure that the naming convention stayed the same since the implementation day.

    Service & support - overall comment

    The case portal in the web page works great and if you want a more fast response you can always call them.


  • 4 out of 5.0, Reviewed

    Product(s): Marketing Automation

    Great functionality, be wary of add-ons.

    Overall Comment

    Core functionality performs as advertised. Generally, there are too many "add-ons" that are standard with other marketing automation providers, but Marketo offers the best reporting options we've seen to date.

    What one piece of advice would you give other prospective customers?

    Consider your CRM setup and lead lifecycle before implementing with any marketing automation provider. The most important thing here is knowing what you want to accomplish with the data you have.

    What do you like most about the product or service?

    reporting capabilities are second to none!

    What do you dislike most about the product?

    the email/landing page editors feel a bit behind the times.

    What one thing do you wish the vendor did differently?

    I wish standard features elsewhere weren't add-on features for more $$$

    If you could start over, what would your organization do differently?

    We would have dedicated a full FTE to reporting from the beginning, and spent more time thinking though how we wanted to report.

    1 of 1 peer(s) found this review helpful.


Ratings Overview

1 2 3 4 5
Section
1

Evaluation & Contracting

Overall rating of product evaluation and contract negotiation

(3)
4.7

Ability to understand your organization's needs

(6)
4.5

Timely and complete response to product questions

(6)
4.8

Pricing and contract flexibility (pricing and terms)

(4)
3.5
1 2 3 4 5
Section
1

Integration & Deployment

Overall rating of integration and deployment

(4)
4.3

How long did your deployment take?

0 - 3 months (<3)

I don't know

9 - 12 months (<12)


Availability of quality 3rd-party resources (integrators, service providers, etc.)

(6)
4.7

Ease of integration using standard APIs and tools

(6)
5.0

Quality and availability of end-user training

(6)
3.5

Ease of deployment

(5)
4.4
1 2 3 4 5
Section
1

Service & Support

Overall rating of service and support

(6)
4.7

Did you purchase a support package from vendor?

Yes


Timeliness of vendor's response

(6)
4.8

Quality of technical support

(6)
4.7

Quality of peer user community

(2)
5.0
1 2 3 4 5
Section
1

Product Capabilities

Overall rating of product capabilities

(6)
4.7
Section
1

Additional Context

What was the nature of your involvement?

End User Support Manager

System Administrator

Analytics Team Leader

Analytics User

Data Steward

Development/Integration

Functional Assessment

Vendor Management

Vendor/Product Selection

Application Lead

Business Analyst

Data Scientist

End User Computing Stakeholder

Implementation, Maintenance or other IT support

User Training

Other...


Why did you purchase the software or service?

Drive revenue growth

Improve business process outcomes

Create internal/operational efficiencies

Improve business process agility

Cost management

Drive innovation

Enhance decision making

Improve compliance and risk management

Improve customer relations/service

Improve supplier or partner relationships

Reduce time to market

Other...


What were the key factors that drove your decision?

Product functionality and performance

Strong services expertise

Product roadmap and future vision

Breadth of services

Overall cost

Strong user community

Financial/organizational viability

Strong customer focus


In which region(s) did your deployment take place? Multiple responses allowed.

North America