4 out of 5.0, Reviewed Sep 8, 2016
Marketo continues to be a trusted partner and forms the core of our martech stack. Nothing is perfect and unless you happen to have an in-house capability, hiring consultants is a requirement to build out much of what Marketo promises. For Mid-market to Enterprise, Marketo is often the best choice as a platform.
Consider your firm's development as well as your team's understanding of marketing technology. You almost certainly will need a consultant or at least one new hire to own this machine. That's not bad, but you should plan on it. Have a solid implementation plan. A lot of smaller firms buy this and then get disappointed. It's not really Marketo, it's your plan.
Friendly people; willing to listen. Marketo is a powerful rules engine designed for marketers. The possibilities are endless.
UI and backend becoming buggy as they focus on other projects. A lot of hoopla about new features and end up with only half of it and then they move on.
Out of the box lead funnel system.
Build in more reporting data points and more efficient rules.
It is what you make of it. Add-on features like social etc may be helpful to some people.
typical of most firms. Responses vary by support level, your skills, and their skills. They will find out an answer for you if you press them.
Works well when you plan well.
3 out of 5.0, Reviewed Aug 30, 2016
I've used three of the biggest marketing automation platforms over the past five years, and each of them has changed relatively drastically. With Marketo, they improved a lot of the features that were lacking in the past two years, but are missing some pretty basic components. Their automation part, one of the most important aspects, is unnecessarily limited. I previously thought Hubspot locked things out due to logic barriers, but Marketo is even worse. I usually have to create two or three automation and connect them together just to create one normal system that I could in Hubspot. Pardot has also changed quite a bit, so I can't comment on how that works now. Beyond that, the landing page and email builders are still a mess on Marketo, and their UI is sort of terrible. It does what I need it to do, but it makes things more of a hassle in many cases, especially integrating with Salesforce.
Make sure you have a technical team handy, and a very normal implementation of Salesforce. If your team has a custom setup or makes use of contacts (instead of leads), Marketo will be a huge pain.
Prior to Marketo there was no automation system in place, so having the ability to properly segment, collect leads and information, and communicate is a huge step forward.
They oversold some of the functionality. Recently they removed the ability to suggest/predict anonymous users based on their IP address. Their analytics typically require more data than a marketing team has available. Salesforce integration works ok, but has a lot of bumps due to how it connects every 5 minutes or so.
Not oversold capabilities as much. It does do what it should, but there are at least 100 steps between you and the end goal, when it could be halved.
To be totally honest, I'd have gone back to Hubspot. It's cheaper and does what I need it to do for the most part.
They are responsive, and do not take all that long to respond.
5 out of 5.0, Reviewed Aug 15, 2016
Marketo has ben a partner in retaining and growing our Marketing initiatives to a large database with very few hiccups. It's allowed us to market to our current database but also grow organically and not just through partner organizations.
Be prepared for the learning curve of marketing automation and hire an expert to lead the charge if you have any concerns that you are not prepared.
That they are dedicated to constantly improving their product for the marketers that are using their product.
The analytics feature could be improved but still functions
Provided a more robust and/or easy to use Analytics platform.
Set the expectation that marketing automation is leaps and bounds more powerful than just email marketing. Set specific guidelines for users to follow and have quarterly update trainings with habitual users.
If you pay for the advanced support it is phenomenal. If you use standard support packages it's still good but not as timely and you work different support people
I was not working with the team until after implementation.
5 out of 5.0, Reviewed Aug 12, 2016
Using Marketo is not too complex for someone who thinks like a marketer, not an IT person, but the functionality is robust enough that I can do so much more with it than I ever imagined! I will likely be a Marketo user for life.
Have a good understanding of your lead lifecycle, lead management, and ideal campaign statuses before you implement. It is harder to fix once it's already been set up (although that will be the case with any vendor).
I think we should have evaluated to see if Hubspot would have been a better fit for our organization, but I'm extremely happy with Marketo, so it's hard to complain.
Constantly adding new features
Happy with support overall
Hiring an outside consultant to help with implementation was a great decision.
5 out of 5.0, Reviewed Aug 12, 2016
It is a really robust system, it allows you to do as much as you are willing to dig in and at the same time it is really simple once you get used to it the learning curve can be intimidating but it pays off in a short time.
Create a naming convention for all, Assets, program, content, etc.
The response time and the ability to pull all the company information without any kind of software.
The lack of support in different languages at the time of input them in the system , accents and different characters such as Japanese.
Support in some LATAM countries.
I would make sure that the naming convention stayed the same since the implementation day.
The case portal in the web page works great and if you want a more fast response you can always call them.
4 out of 5.0, Reviewed Apr 23, 2016
Core functionality performs as advertised. Generally, there are too many "add-ons" that are standard with other marketing automation providers, but Marketo offers the best reporting options we've seen to date.
Consider your CRM setup and lead lifecycle before implementing with any marketing automation provider. The most important thing here is knowing what you want to accomplish with the data you have.
reporting capabilities are second to none!
the email/landing page editors feel a bit behind the times.
I wish standard features elsewhere weren't add-on features for more $$$
We would have dedicated a full FTE to reporting from the beginning, and spent more time thinking though how we wanted to report.
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