4.3 out of 5 (44 Ratings)
Mar 9, 2017
Would like to have more visibility into and control over the data. But their interfaces perform as specified.
Feb 22, 2017
Good support, lot's of innovation, great community.
Feb 21, 2017
What works: -Amazing end user community -Basic functionality is good -Reporting aspects are good What doesn't work: -Customer support is lackluster. Often times their responses aren't helpful and customer support is constantly changing representatives -Some aspects of Marketo aren't intuitive and require deep dive training to understand
Jan 19, 2017
Marketo is a great tool for marketers who not only want to automate the demand generation process, but improve attribution and revenue decisions. It provides both functionality and scalability with a keen eye on future innovations within the marketing tech landscape. Customer Service is exceptional and implementation was a breeze. The enterprise tool is quite advanced and requires some solid background and knowledge of marketing tech integration on the part of the implementation lead. However, Marketo provides ample resources to ensure successful implementation efforts for any size of business.
Jan 18, 2017
OK, would recommend relying on a third party consulatnt
Jan 17, 2017
lack of confidence that new products are fully ready - we now tend to wait 6-12 mos. before adding on any new products
Dec 16, 2016
I really love Marketo because it allows me to build really details camapigns and schedule them to run months in advance. Although I have had to put in several support tickets their team is quick to respond and I can also look to the community for additonal assistance.
Dec 15, 2016
Marketo has met our growth needs by provide a platform in which we can automate and track all our digital marketing programs, email campaigns, and most importantly properly route leads into our CRM system without losing the chain of custody from the source in which the lead is created.
Dec 15, 2016
The application is not as intuitive or easy to use without signficant training of our marketing staff. The integration to Salesforce (for creating leads in SDFC) is not as straightforward as promoted. It's also fairly expensive and I don't know we get the value out of it.
Dec 15, 2016
Been using it for a relatively short time, but I have loved using Marketo. I came from using Act-On and Marketo seems to be just as easy, but with a lot more flexibility in terms of lists. Sending alerts to reps was a big deal too because we didn't have that capacity during my time with Act-On