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crm-lead-management marketo All Markets > CRM Lead Management

Marketo

4.3 out of 5.0 (13 ratings)

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We have aggregated ratings data on Marketo but all of our reviewers have opted out of sharing their qualitative review feedback. In certain cases we allow reviewers to withhold their qualitative review feedback from public view, in order to protect their confidentiality.
  • 5 out of 5.0, Reviewed

    Product(s): Marketo Engagement Marketing Platform

    Helped get our B2B small business running quickly with marketing automation

    Overall Comment

    Marketo was the right balance of price, features, CRM integration, and market leadership when we were looking to add marketing automation. It was important to seamlessly integrate with Salesforce and be confident in the data syncing between both systems. The system also had to be easy to use and scalable. Based on our discussions, we felt that Marketo best fit these requirements, and their onboarding and continued support have reinforced that decision.

    What one piece of advice would you give other prospective customers?

    Spend the money on the Marketo Foundations course for onboarding. This weeklong online program and the included open office hours were absolutely essential in for us to get started the right way.

    What do you like most about the product or service?

    The ease of use, which I've experienced in several ways: 1) Implementation: Easily set up and launched our first campaign in only a couple of weeks. 2) Community Support: Their community stands out as a great way to ensure best practices are used. 3) Seamless Salesforce sync: It was, and may still be, the best integration with Salesforce. 4) Template availability: Marketo scoring templates made creating a lead scoring system much easier, and they set you up with landing page & email templates as well.

    What do you dislike most about the product?

    The lack of a relationship with an account manager. I'm not sure if it's because we're a small account using their base package, but we don't have regular calls to talk about status, how to improve, features that might help us in the future, etc. There's been a decent amount of turnover in that position, so that hasn't helped. However, luckily Marketo has some great employees in other areas that have made up for this.

    What one thing do you wish the vendor did differently?

    I wish that Marketo offered the ability to add "a la carte" features, as there is a big jump in cost between our base subscription and the next package up. We would benefit from one or two of the features available in the more expensive subscription, but cannot currently make use of enough of the features in order to justify the cost increase.


  • 5 out of 5.0, Reviewed

    Product(s): Marketo Engagement Marketing Platform

    Marketo Customer Engagement Engine allows you to communicate effectively

    Overall Comment

    Marketo is a customer relationship engine that has allowed us to drive incoming leads, communicate with customers and prospects effectively and share business analytics. We have been able to increase high quality incoming leads by over 200% and drive these to closed opportunities.

    What one piece of advice would you give other prospective customers?

    It is important to take time to decide what solution you want to use. We have had Marketo for many years and wouldn't want to change vendors after getting everything set up and built in Marketo over time.

    What do you like most about the product or service?

    I like that it is always improving to keep up with current Marketing strategies and that they listen to their customers on new features to add.

    What one thing do you wish the vendor did differently?

    I wish that new additions would be automatically included in our subscription, but understand that it is a new value addition.

    If you could start over, what would your organization do differently?

    We really like this vendor and solution so there isn't a lot we would do differently.


  • 4 out of 5.0, Reviewed

    Product(s): Marketo Engagement Marketing Platform

    Powerful and flexible marketing automation platform.

    Overall Comment

    I've had a good experience with Marketo over the years. They continue to improve and grow their product and it has been flexible enough as a platform for our organizational needs. Some of the role out of the new functionality has been challenging for us in terms of what we expected and what was delivered.

    What one piece of advice would you give other prospective customers?

    Integrate with CRM right away.

    What do you like most about the product or service?

    powerful and flexible

    What do you dislike most about the product?

    slowness of application and reports

    What one thing do you wish the vendor did differently?

    keep the application running fast

    If you could start over, what would your organization do differently?

    Limit access to certain parts of the marketing organization.


  • 4 out of 5.0, Reviewed

    Product(s): Marketo Engagement Marketing Platform

    Implementation smooth; product has matured over time

    Overall Comment

    All in all a good product; I think their partner ecosystem has not been as strong as others but this is changing.

    What one piece of advice would you give other prospective customers?

    Think about marketing automation in context of the wohle lead->contacts cycle

    What do you like most about the product or service?

    works well for what it does at core

    What do you dislike most about the product?

    can be slow with large numbers of transactdions

    What one thing do you wish the vendor did differently?

    Be more proactive with tech partnersihps

    If you could start over, what would your organization do differently?

    our core SFDC system was in need of refinement before taking on Marketo; we would have saved time and cycles by being aware of some prerequisites before starting.

    Service & support - overall comment

    No major issues with service/support


  • 4 out of 5.0, Reviewed

    Product(s): Marketo Engagement Marketing Platform, Other...

    Customization of Marketo

    Overall Comment

    The system delivers a superior marketing automation experience that helps us optimize our business. The cost is climbing - particularly with annual mandatory increases which are hard to budget for. However, as of now, we are very satisfied.

    What one piece of advice would you give other prospective customers?

    Be prepared for the annual increases in costs, and leverage the launch partners in addition to Marketo's additional apps.

    What do you like most about the product or service?

    The out-of-the-box features are fantastic and have helped us transform our marketing efforts.

    What do you dislike most about the product?

    Pricing model and load times of reports

    What one thing do you wish the vendor did differently?

    Annual automatic price increases are tough to absorb

    If you could start over, what would your organization do differently?

    The transition to revenue marketing was bumpy, but it was one that I'm not sure we could have done differently. Understanding the nuances of our business and our accompanying MA implementation was like peeling an onion. We discovered areas that worked, and areas that didn't. The good news about that though is that there are numerous launch point partners and consultancies who were well-suited to help us navigate the hiccups and customize solutions that better fit our cross-sell/upsell organization.

    Service & support - overall comment

    We always receive prompt attention to our tickets.


  • 4 out of 5.0, Reviewed

    Product(s): Marketo Engagement Marketing Platform

    Great to use as a comprehensive system of engagement.

    Overall Comment

    Marketo is great to use as a comprehensive system of engagement, leveraging data to drive new customer acquisition, retention, and growth. It helps design and optimize marketing campaigns that help move leads through the funnel.

    What one piece of advice would you give other prospective customers?

    It's very well suited if you have Salesforce, want to run global email campaigns and institute lead tracking. Also if you want to integrate with third party systems such as video platforms and other marketing technologies most support Marketo (even more so than other marketing automation tools).

    What do you like most about the product or service?

    Marketo also has a very strong user community where answers can usually be found. The Community has an incredible wealth of knowledge. I find that I can solve my problem by doing a product doc search and get an explanation of how to solve my problem along with a visual of how to build what is needed to solve it. Probably my favorite part of using the tool.

    Service & support - overall comment

    Marketo support is great


  • 4 out of 5.0, Reviewed

    Product(s): Marketo Engagement Marketing Platform

    Powerful marketing platform, for the right firm.

    Overall Comment

    Marketo continues to be a trusted partner and forms the core of our martech stack. Nothing is perfect and unless you happen to have an in-house capability, hiring consultants is a requirement to build out much of what Marketo promises. For Mid-market to Enterprise, Marketo is often the best choice as a platform.

    What one piece of advice would you give other prospective customers?

    Consider your firm's development as well as your team's understanding of marketing technology. You almost certainly will need a consultant or at least one new hire to own this machine. That's not bad, but you should plan on it. Have a solid implementation plan. A lot of smaller firms buy this and then get disappointed. It's not really Marketo, it's your plan.

    What do you like most about the product or service?

    Friendly people; willing to listen. Marketo is a powerful rules engine designed for marketers. The possibilities are endless.

    What do you dislike most about the product?

    UI and backend becoming buggy as they focus on other projects. A lot of hoopla about new features and end up with only half of it and then they move on.

    What one thing do you wish the vendor did differently?

    Out of the box lead funnel system.

    If you could start over, what would your organization do differently?

    Build in more reporting data points and more efficient rules.

    Product capabilities - overall comment

    It is what you make of it. Add-on features like social etc may be helpful to some people.

    Service & support - overall comment

    typical of most firms. Responses vary by support level, your skills, and their skills. They will find out an answer for you if you press them.

    Integration & Deployment - Overall comment

    Works well when you plan well.


  • 3 out of 5.0, Reviewed

    Product(s): Marketo Engagement Marketing Platform

    Marketo gets the job done, but expect a lot of bumps along the way.

    Overall Comment

    I've used three of the biggest marketing automation platforms over the past five years, and each of them has changed relatively drastically. With Marketo, they improved a lot of the features that were lacking in the past two years, but are missing some pretty basic components. Their automation part, one of the most important aspects, is unnecessarily limited. I previously thought Hubspot locked things out due to logic barriers, but Marketo is even worse. I usually have to create two or three automation and connect them together just to create one normal system that I could in Hubspot. Pardot has also changed quite a bit, so I can't comment on how that works now. Beyond that, the landing page and email builders are still a mess on Marketo, and their UI is sort of terrible. It does what I need it to do, but it makes things more of a hassle in many cases, especially integrating with Salesforce.

    What one piece of advice would you give other prospective customers?

    Make sure you have a technical team handy, and a very normal implementation of Salesforce. If your team has a custom setup or makes use of contacts (instead of leads), Marketo will be a huge pain.

    What do you like most about the product or service?

    Prior to Marketo there was no automation system in place, so having the ability to properly segment, collect leads and information, and communicate is a huge step forward.

    What do you dislike most about the product?

    They oversold some of the functionality. Recently they removed the ability to suggest/predict anonymous users based on their IP address. Their analytics typically require more data than a marketing team has available. Salesforce integration works ok, but has a lot of bumps due to how it connects every 5 minutes or so.

    What one thing do you wish the vendor did differently?

    Not oversold capabilities as much. It does do what it should, but there are at least 100 steps between you and the end goal, when it could be halved.

    If you could start over, what would your organization do differently?

    To be totally honest, I'd have gone back to Hubspot. It's cheaper and does what I need it to do for the most part.

    Service & support - overall comment

    They are responsive, and do not take all that long to respond.


  • 5 out of 5.0, Reviewed

    Product(s): Marketo Engagement Marketing Platform

    Marketo: Marketing Automation with all the bells and whistles!

    Overall Comment

    Marketo has ben a partner in retaining and growing our Marketing initiatives to a large database with very few hiccups. It's allowed us to market to our current database but also grow organically and not just through partner organizations.

    What one piece of advice would you give other prospective customers?

    Be prepared for the learning curve of marketing automation and hire an expert to lead the charge if you have any concerns that you are not prepared.

    What do you like most about the product or service?

    That they are dedicated to constantly improving their product for the marketers that are using their product.

    What do you dislike most about the product?

    The analytics feature could be improved but still functions

    What one thing do you wish the vendor did differently?

    Provided a more robust and/or easy to use Analytics platform.

    If you could start over, what would your organization do differently?

    Set the expectation that marketing automation is leaps and bounds more powerful than just email marketing. Set specific guidelines for users to follow and have quarterly update trainings with habitual users.

    Service & support - overall comment

    If you pay for the advanced support it is phenomenal. If you use standard support packages it's still good but not as timely and you work different support people

    Integration & Deployment - Overall comment

    I was not working with the team until after implementation.


  • 5 out of 5.0, Reviewed

    Product(s): Marketo Engagement Marketing Platform

    Full lead lifecycle management, strong nurture capabilities, easy to implement

    Overall Comment

    Using Marketo is not too complex for someone who thinks like a marketer, not an IT person, but the functionality is robust enough that I can do so much more with it than I ever imagined! I will likely be a Marketo user for life.

    What one thing do you wish the vendor did differently?

    Have a good understanding of your lead lifecycle, lead management, and ideal campaign statuses before you implement. It is harder to fix once it's already been set up (although that will be the case with any vendor).

    If you could start over, what would your organization do differently?

    I think we should have evaluated to see if Hubspot would have been a better fit for our organization, but I'm extremely happy with Marketo, so it's hard to complain.

    Product capabilities - overall comment

    Constantly adding new features

    Service & support - overall comment

    Happy with support overall

    Integration & Deployment - Overall comment

    Hiring an outside consultant to help with implementation was a great decision.


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Ratings Overview

1 2 3 4 5
Section
1

Evaluation & Contracting

Overall rating of product evaluation and contract negotiation

(8)
4.3

Ability to understand your organization's needs

(13)
4.3

Timely and complete response to product questions

(13)
4.6

Pricing and contract flexibility (pricing and terms)

(10)
3.6
1 2 3 4 5
Section
1

Integration & Deployment

Overall rating of integration and deployment

(10)
4.3

How long did your deployment take?

0 - 3 months (<3)

3 - 6 months (<6)

I don't know

9 - 12 months (<12)


Availability of quality 3rd-party resources (integrators, service providers, etc.)

(12)
4.7

Ease of integration using standard APIs and tools

(12)
4.8

Quality and availability of end-user training

(13)
4.1

Ease of deployment

(11)
4.4
1 2 3 4 5
Section
1

Service & Support

Overall rating of service and support

(13)
4.6

Did you purchase a support package from the vendor?

Yes

No

I’m unsure


Timeliness of vendor's response

(12)
4.7

Quality of technical support

(12)
4.5

Quality of peer user community

(9)
4.9
1 2 3 4 5
Section
1

Product Capabilities

Overall rating of product capabilities

(13)
4.5
Section
1

Additional Context

What was the nature of your involvement? Multiple responses allowed.

System Administrator

Analytics Team Leader

Analytics User

Development/Integration

End User Support Manager

Functional Assessment

Vendor/Product Selection

Data Steward

User Training

Application Lead

Business Analyst

Data Scientist

End User Computing Stakeholder

Executive Sponsor

Vendor Management

Implementation, Maintenance or other IT support

Other...


Why did you purchase the software or service? Multiple responses allowed.

Drive revenue growth

Improve business process agility

Create internal/operational efficiencies

Drive innovation

Enhance decision making

Improve business process outcomes

Cost management

Improve customer relations/service

Reduce time to market

Improve compliance and risk management

Improve supplier or partner relationships

Other...


What were the key factors that drove your decision? Multiple responses allowed.

Product functionality and performance

Product roadmap and future vision

Strong services expertise

Breadth of services

Overall cost

Strong customer focus

Strong user community

Financial/organizational viability

Pre-existing relationships

Strong consulting partnership

Other...


In which region(s) did your deployment take place? Multiple responses allowed.

North America

Europe, Middle East and Africa

Asia/Pacific

Latin America