3.7 out of 5 (55 Ratings)

55 Verified Reviews

Marketing Cloud

Implementation completed on schedule but much fine-tuning and bug fixes remain

The product is as strong as presented, the implemetation and connections/integrations with internal systems more complicated and difficult than presented. So, very happy with product, challenged with post-projects system issues. Collaboration of vendor with third party integrator was not as strong as we would have liked to see - required too much of the client to get all parties aligned.

Pardot

Simplistic interface gets in its own way; dated tool set; horrible API design

When compared to other platforms -- especially younger companies -- Pardot is painfully behind the competition. (But still better than Marketo and other enterprise-centric MAPs.) Inside the product, I like what they are trying to accomplish with their updated user experience and interface. But it is clunky (see: tons of alert bars) and disjointed (try finding the ""copy"" feature across tools -- sometimes it is in the 'gear' menu, sometimes it is in the top menu). But it is the API that is shockingly bad. Stepping back: A tool like Pardot (via Salesforce) should have swarms of developers creating integrations for it. I was surprised when I saw a very light integration library on Zapier. I needed to do a simple integration that other MAPs have native to their product and/or API. So I fired up the API documentation and got into the code. I now understand why Zapier, IFTTT, and many other platforms (and startups, like Envoy.com and others) do not integrate with Pardot. The poor API leads to poor out of box integrations leads to a poor ecosystem. Put that on top of a dated product set and underwhelming user experience, and... go elsewhere to find the MAP for your business.

1

Marketing Cloud

A solid tool but be prepared to deal with their Support team

Now that ExactTarget has become Salesforce Marketing Cloud, the list of issues you can get help on from their Support has shrunk. If you want to get answers or help with some tasks, you now need to purchase an (expensive) package... and even like that, your package will cover X ""projects"" instead of being a pool of hours you can tap into. The other thing is the lack of details when you get error messages: you will often have to contact the Support team to understand what the actual issue is behind an error message or to get access to a logs file. For instance, fixing an email template that has a code error can become a drudgery because of all the back and forth.

Pardot

Great concept needs a few more functions

The ability to have an email campaign was terrfific. The templates could be made easier to create. It didn't seem like the format of the emails was always consistant.

Marketing Cloud

Social Studio is still slightly clunky

Unfortunately there wasn't any automated onboarding or much support from Salesforce, making team-wide adoption a challenge. They do have such programs for other areas of the business; unfortunately, MarketingCloud is currently not getting as much attention as it deserves.

Marketing Cloud

Nothing good to say

If you're not a big fish, don't go swimming in this large pond. If you are a big fish, I'm not sure.

Pardot

Implementation was pretty straightforward

Landing page and forms aren't as user friendly as expected.

Marketing Cloud

Good application but tremendous room for improvement

Migration of components across environments. They badly need to develop a migration utility. It multiplies the effort if you have multiple environments. There are many other pain areas - - No way to qeury the Data Extensions - Poor error messages if something fails - REST API suite needs tremendous expansion

Marketing Cloud

Very Easy Marketing Solution to Implement

I think this marking solution is a good starting point but organizations that need something more robust for the higher capability I think there might be some other options out there but this is nice because everything is in one platform.

Pardot

A bit clunky, but it does what it's supposed to

The program was on the clunky side. For example, Pardot has what should be a nice drag and drop feature for creating automation rules, but your options are so limited that it can be difficult to do what you really need to do. In addition, Pardot does not play nice with many common marketing programs. For example, the native landing page builder in Pardot is terrible, but connecting a better tool like Unbounce to Pardot is almost impossible. As a result, it almost feels like it would be easier to use a suite of other products than to fight with Pardot.