3 out of 5.0, Reviewed Dec 1, 2016
Given the complexity of our data architecture, SFMC has done a satisfactory job of setting up data and communication systems to support our business as usual or current state. Translating that institutional knowledge to our internal teams so that we can be more hands on with the tool, building our own campaigns, creating dashboards and running reports has not progressed as efficiently. As a result we are overly reliant on the Special Projects team to perform this for us at an extremely high price tag.
Be very grounded in what your specific sales and marketing objectives are and let those be your north star when vetting vendors. Be cautious of vendors that can do "everything" as they may be jacks of all trades but masters of none.
At the forefront of innovation in all facets of marketing intelligence
Lack of customizability
Train and support internal staff to use the tool and transition to a role as strategy consultant and partner.
Go through a thorough internal review of our proprietary systems to make sure they are engineered for the future of marketing and then engage with the vendor.
4 out of 5.0, Reviewed Dec 1, 2016
I'm constantly working on improving the visibility of marketing communication efforts to our sales and management. The ability to sync Pardot communications to salesforce Campaigns is a great functionality as our sales team lives in salesforce and Pardot is unfamiliar territory to them.
If you're looking for a CRM/CMS dashboard that has just about everything rolled into one AND happens to be very easy to use, then Pardot should be at least one of the options you're considering. This is especially true if you're jumping over from another platform and are worried about the possibility of having to re-learn a completely new system.
Nice, simple interface, good functionality. It's easy to use even if you're not technical. Customer support and success is brilliant - they have daily webinars you can log in to to ask questions and get advice, and I've found the whole team very responsive. I love that you can build custom redirect links and track clicks anywhere - that's an additional advantage I didn't expect. Email builder is really easy to use, and the new Engagement Studio looks great.
There needs to be more room for customizations of data and reporting, especially reporting. All the time there is data I need and I goto to run a report for it and it either doesn't exist or the existing report doesn't provide enough. Some of the other softwares I use on a daily basis have a lot more options for filtering data and it would be nice if Pardot had this as well.
There are a few features I have recommended be implemented, involving advanced dynamic content use and filtering for behaviour based nurture programs. But there are work around available for now and I have been told these features are planned.
4 out of 5.0, Reviewed Nov 28, 2016
Still in progress, but very happy with direction.
Great platform with robust functionality to meet evolving needs.
Export options available.
Nothing to date.
No comment to date.
5 out of 5.0, Reviewed Oct 18, 2016
Excellent service, with a breeze.
Weigh out all options
Results due to features
4 out of 5.0, Reviewed Jun 13, 2016
Good negotiation flexibility to meet customer needs.
Think on the mid-term marketing strategy. Make sure you are buying something that meets mid-term goals.
Include more competition in the vendor selection process.
5 out of 5.0, Reviewed May 10, 2016
Very pleased with implementation partner.
have an implementation plan before you start.
ease of you but still robust.
Create a content marketing plan.
have not used support yet.
overall professional and knowledgeable.
4 out of 5.0, Reviewed May 10, 2016
Powerful and useful tools. I would really recommend training and learning how to best use the tools.
There are a lot of useful, powerful tools, but they take time to learn and grasp.
Complete solution for everything - marketing/sales.
Get training earlier.
3 out of 5.0, Reviewed May 10, 2016
Thank you for integrating with salesforce.
Practice, practice, and practice.
troubleshooting issues frequently.
have telephone support real-time and live chat real time.
Take time to practice using Pradot during the training period.
requesting real-time support live chat or phone.
5 out of 5.0, Reviewed Mar 24, 2016
Go with Pardot.
Ease of use.
A little more training up front.
Stick with Pardot.
Strong breadth of capabilities.
Love the service and support.
Easy to integrate.