Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.

Multichannel Marketing Hubs

Multichannel Marketing Hubs (MMH)

Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of multichannel engagement across the customer life cycle. Transactional email messages can also cross over into email marketing programs to the extent that, for example, account statements include promotions or offers based on customer insights.

Email Marketing

Email Marketing Software

Gartner identifies two types of mobile marketing platforms:
(1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process.  You will be explicitly notified of the change(s) should they need to happen

Mobile Marketing Platforms

Gartner defines personalization engines as software that enables marketers to identify, deliver and measure the optimum experience for an individual customer or prospect based on their past interactions, current context and predicted intent.
Personalization engines help marketers identify, select, tailor and deliver messaging such as content, offers and other interactions across customer touchpoints in support of three primary use cases:
Marketing: Delivering the right message to the right audience and in the right context to maximize marketing and advertising performance.
Digital commerce: Tailoring content, offers, recommendations and experiences across digital sales channels.
Service and support: Customizing online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.

Personalization Engines

A customer data platform (CDP) is a software application that supports marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.

Customer Data Platforms

Gartner uses the following market definitions:
Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps.
Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement.
Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.

Web, Product and Digital Experience Analytics

Netcore Customer Engagement & Experience Enterprise IT Software Reviews | Gartner Peer Insights

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50M - 250M USD

250M - 500M USD

500M - 1B USD

Finance

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Netcore Customer Engagement & Experience

Netcore Cloud

Marketing Manager

Overall experience with Smartech's customer data platform is great as this provides a wide range of insights which helps in getting a unified customer view.

Other...

Cheetah Digital

ContactLab

CrossEngage

Assistant Manager

Smartech provides not just a platform to broadcast communication to the subscribers, it also helps in the deep insights such as the campaign level and user level engagement, user behaviour with dynamic reports available on their platform just after the broadcasts are done. For my organization, I have been trying multiple other options along with smartech during the long course of my tenure, but I have always found "smartech" beating other platforms in terms of reliability and backend support from their team hence creating an edge always.

Sr. Manager, Customer Loyalty Marketing

We have been using this product since the past 4 years, infact, we were the early adopters of this product and were part of the initial closed user group which helped build most of the features of this product. Smartech is comparable to many of the campaign management tools available in the market  in terms of features and capabilties. The product is evolving every month and has a robust roadmap in terms of new features and tools. The tool is easily scalable and can be customised to cater to both large and small use cases and setups.

Software Developer

Netcore Smartech is the platform for marketing your brand and campaigns with omni channel support, communicating through emails, messages, push notifications etc. It enable marketers deliver great service. It can be used for growth of your business and attract new and old customers by giving them reasonable and attractive prize, coupons etc. 

Active

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