What is B2B ecommerce and online store software?

Digital commerce platforms facilitate purchasing transactions over the Web, and support the creation and development of customer relationships across multiple retail, wholesale, mobile, direct and indirect sales, call center, and digital sales channels. Key functionality for this technology includes the creation and management of product catalogs, Web storefronts, shopping carts, and product recommendation and personalization. Organizations looking to improve the customer experience and extend the infrastructure required for the creation of new digital business designs are driving the demand for these digital commerce platforms

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