Marketplace Operation Applications Reviews and Ratings

What are Marketplace Operation Applications?

Enterprise marketplaces are digital channels operated by B2B or B2C companies who invite third-party sellers to sell directly to end customers. Marketplace operation applications (MOAs) provide the technology to enable enterprise marketplaces by allowing marketplace operators to manage seller onboarding, product catalogs, order routing and management, and seller compliance with marketplace policies. Creating an enterprise marketplace is a fundamentally different strategy than choosing to sell products on existing marketplaces such as Amazon and Alibaba Group — it is, in effect, to compete with them. The technologies used to enable marketplace integration for selling on third-party marketplaces are not covered in this Market Guide. App marketplaces, such as those provided by software vendors, for software applications that extend their core offering, are also different from the enterprise marketplaces covered in this Market Guide.

Products In Marketplace Operation Applications Market

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Gartner Research

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