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Reviews for Multichannel Campaign Management

What is multichannel campaign management (MCCM) software?

The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email. Capabilities include: Basic campaign management, advanced analytic functions which include predictive analytics and campaign optimization, advanced execution functions, which include loyalty management, content management, event triggering, and real-time offer management, and digital marketing capabilities, which include ad management, content marketing, mobile and social marketing, Web, and email marketing. MCCM offerings that may also integrate marketing offers and leads with sales for execution in B2B and B2C companies.

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