4.6 out of 5 (10 Ratings)

9 Verified Reviews

IBM Marketing Cloud

IBM Marketing Cloud has a quick ROI and its easy to use for such a complex tool

The IBM Marketing Cloud is a great product that has complex functionality but is easy to use and implement. The technical support and onboarding is amazing. We were able to quickly show an ROI on the usage of this tool. We also found it easy to map into existing data sources. We had lots of data that was difficult to action, because it was stored in silo'ed places and now it all flows into a central place where we can uncover nuggets across multiple business units.

IBM Marketing Cloud

Great teams who do not talk

All of the groups we worked with, sales, implementation, white listing, and provisioning, were independently competent, but they did not communicate well with each other which caused problems and rework.

IBM Marketing Cloud

Very nice product with extensive capabilities

Overall IBM was very hellpful in the implementation of the product. They were very responsive in all the queries related to the implementation

IBM Marketing Cloud

Guided by extensive documentation, onboarding and setup was simple. Their vision is clear.

Working with IBM really has been a pleasure. Our relationship manager seems to genuinely care about seeing us make use of the platform and is always quick to answer questions or bring different people into the conversations.

IBM Marketing Cloud

Great service helps drive great results.

The service has been great to work with. We've grown with Silverpop and now IBM and are excited on the new features that are being built and that are currently being utilized in the platform. The relationship managers we've had have always been good at communicating and helping us through any problems that may come up. The implementation of our new database went extremely smooth with the staff we had at IBM helping us along the way. We have been very satisfied with the results that we are able to drive from our email and marketing automation efforts and look forward to the new and improved features of the product to help us continue driving results.

IBM Marketing Cloud

Platform encourages success from simple to insanely complex campaigns and automation.

From our inital installation approximately six years ago to the present I have been very happy with the functionality and support provided by the Silverpop/IBM Marketing Cloud team. The platform itself is intuitive and flexible, allowing us to do nearly anything we want. In addition, when transforming to IBM Marketing Cloud, the amount of resources behind platform development blossomed leading to an even greater amount of flexibility (through new offerings/integrations/applications) and support. The influx also smoothed out any of the intitial issues that I had come across with the platform. And, the platform is getting even better and easier with every new release.

IBM Marketing Software

Good talent and good product leads to successful implementation

Very responsive and knowledgable implementation teams. Professional engagement with both Unica and Covalent. Stayed on track both deliverables and budget. Training on the initial installation was excellent.

IBM Marketing Cloud

Tool is easy to use and easy to integrate into our process

Above satisfactory

IBM Marketing Software

Strong results quickly, with room to grow

The solution has surpassed business case in 12 months, with minimal impact during the transition. IBM are a valued business partner and ready to lend support where we require enhancements or help with any aspect of the software.