Gartner defines personalization engines as software that enables marketers to identify, deliver and measure the optimum experience for an individual customer or prospect based on their past interactions, current context and predicted intent. Personalization engines help marketers identify, select, tailor and deliver messaging such as content, offers and other interactions across customer touchpoints in support of three primary use cases: Marketing: Delivering the right message to the right audience and in the right context to maximize marketing and advertising performance. Digital commerce: Tailoring content, offers, recommendations and experiences across digital sales channels. Service and support: Customizing online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.
"Adobe Target Analysis"
An awesome tool for A/B testing on the websites, In our organization we are using this tool for A/B, experience testing for our core websites and it is super easy to use. Its integration takes lots of time and required some sort of training before start using this. Its reporting feature is awesome which tells how many visitor seen the particular experience and provide the winner based on the report.It provide testing for both form based and visual based which is great as a developer.Easy and friendly interface.
"The Perfect Partner to Enhance your Ecommerce Offering"
Monetate have been a key partner of ours for around 2.5 years now, helping to progress our website testing program from nothing to over a new test a day on average for the past 12 months. The customer support team are always ready with case studies or experiences to support potential tests and ideas, and their tech support help to enable the tests if they're a little outside of the box. Our only frustration is "the ability to do things 101 ways" in Monetate, it can sometimes be difficult to train people or advise on best practice as there tends to be more than one way to do something - but it's by no means a deal breaker.
"Excellent market-leading personalisation and AB testing tool!"
Really pleased with overall experience. Within the platform we have been able to create pretty complex experiences from heavily customised visitor pulses to personalised recommendations, which have all proved to be very successful. With Q4M still being relatively new territory for us, as well as the acquisition of Coveo, I'm excited to see what's in store for future!
"Create campaigns that execute quickly & make an impact!"
Overall, our experience with Insider has been extremely pleasant. The web push campaigns and onsite personalisation have yielded great results so far, and we look forward to insider helping us scale our business further. When we signed up for Insider, we had great expectations, and we're very please to report that Insider has surpassed them. Insider has helped us with our lead collection campaigns significantly- it supplements our other marketing activities. For example, working with Insider has helped us bring back customers who dropped off and abandoned their carts.
"Great product, has helped increase our revenue."
Great software, its capabilities have increased our customer knowledge and improved our website by taking all the output from the database created by the app; this leads to a revenue increase by selecting the most used products in our website and personalizing the experience.
"Boxever Sitecore is a great tool for integrating info from various data sources"
Boxever Sitecore is a complete solution that provides you full visibility of your customers by storing their data on a cloud platform and combining information from various data sources into one. It collates different data sources which captures customer historical purchases, geographical attributes, profile details and other patterns which helps in creating an ID of customer with end-to-end detailed information. It also create unique primary key for every customer which helps in tracking all the details in the master database and creating insights out of it, which further helps in providing customized solution to them based on their behavioral patterns. Overall, it is an excellent tool which provides 360 degree view of your customer and the AI based logics helps in segmenting customers based on their profiles and specific patterns and propose them products based on that
"ALGONOMY have helped our customers easily find the products they are looking for."
ALGONOMY have been absolutely amazing at helping us deliver a more personalized shopping experience to our customers through our product recommendation carousels. They have been there every step of the way from implementation, strategy optimization & analytics. Through their support, and their amazing product, we have seen continued growth and success that we can't wait to continue to build upon in the future.
"Great investment that is delivering results"
We saw immediate increases in Revenue Per User, AOV and Conversion Rate when launching Interaction Studio. The training modules were great and the service they provided to help us launch successfully was great
"Easy to use, flexible, great segmentation and personalization"
Overall I have a very good experience with the platform. It is easy to use and straightforward and if you need more information there is great documentation and videos on their website. Emarsys provides great possibilities for segmentation and personalization - both for data stored on the platform and from the connected relational database. There are two options for building the campaigns - HTML editor and pre-build block editor. The automation center is easy to use and has all the features you need - triggers, segmentation, exit criteria, and the possibility to add all the channels available - email, web, ads, SMS, etc. You can tag your campaigns by category which makes the reporting easier. With the analytics, you can either choose a single campaign or view a group of campaigns and compare them or see the trends throughout a period. There is a possibility for A/B testing both in single campaigns and in the automation center, you can create many versions and choose what percentage of people get each version. Overall the platform is super flexible. The Emarsys team has always been nice and helpful and the evaluation and integration process was very smooth.
"Reflektion is a great recommendation and search optimization tool"
Reflektion provides our company tools to make logical, helpful product recommendations to our customers. It facilitates A/B testing and has a variety of recipes to find the right formulas for our needs.
"An innovative and highly-robust platform to ensure data-driven success & growth"
SiteSpect provides us with the ability to obtain reliable eCommerce optimization results in real-time so that we can make data-driven decisions, mitigating potential missteps in our overall execution strategy. Our team has been utilizing the platform for many years, and taking an iterative product approach is ingrained in our DNA. Having detailed metrics on site experiments has been not only invaluable to our growth as a company, but also providing a personalized, exceptional experience through the customer journey.
"Smooth roll-out and Implementation"
Acquia has been very helpful in guiding us through the implementation, setup and roll-out of Acquia Lift. Their quick start approach helped us get up and running quickly while obtaining valuable insight and data into the personalized campaigns we've turned. We are still in the infancy stages as it relates to web personalization and are moving quickly to act on our strategy.
"It Helps Your Customer Interaction"
It has greatly improved the quality of interaction and communication between our sales representatives and customers and prospects alike. We send the right offers to the right individual and personalize the messages with the help of IBM Interact. We now convert more leads and build trustworthy relationships with clients using the software
"Amazing tools to make the work of an E-Commerce team so much easier. Fantastic support!"
Amazing product and team. It safes a lot of time and money. We are using Vue.ai to create on-model pictures for the bags we produce. Since we have more than 2500 SKUs to cover + roughly 1000 new ones every year, it would be unrealistic for us to shoot "real" on-model pictures for all of our products. On the other hand we can't go without them in our onlineshop because on-model pictures improve the conversion rates big time. Vue.ai is the perfect tool for us to offer good content with high efficency.
"Optimized software with accurate reports."
Site personalization is a platform that has allowed us to work on generating experiences of satisfaction and personalization to all our customers, the platform to be high technology gives us unique capabilities to develop high potential content to attract the attention of new customers, retain them and solidarity relationships, the tool is very easy to use, has given me a great work experience, has generated much comfort for the completion of my work, I am really satisfied.
"Zineone is a leader in using ML for personalization and revenue growth"
Vendor's team is very knowledgable and ready to explore new ideas on how to apply their technology in various business use cases. The digital marketing team is very satisfied with use cases deployed in production using the ZineOne real time early purchace propensity platform. The team is planning a set of additional use cases on the road map for 2022 and beyond.
"Probably the most complete testing & personalization suite, with very few drawbacks"
Oracle Maxymiser as a technology is a very complete tool that allows you to do any kind of testing or personalization - and only has 2 minor downsides in my view. One of them is the difficulty to set up some tests, which is harder than some competitors and another is the reporting where some standardized options are not available due to the way the engine is built. However, when grouped with their excellent support team & engineering teams it easily becomes one of the best solutions money can buy.