Sales force automation (SFA) applications automate the sales activities, processes and administrative responsibilities for an organization's sales professionals. SFA is considered to be a foundational technology, which is fundamental to how companies execute their sales processes. Core SFA capabilities include account, contact and opportunity management, pipeline management, and sales forecasting. Additional (noncore) capabilities that are often a part of SFA offerings include lead management, content management, guided selling, quote management, territory management, partner relationship management (PRM) and analytics.
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