Sales performance management (SPM) software comprises tools and process functions that automate and unite back-office sales processes. It is implemented to improve sales execution and operational efficiency. Capabilities include sales incentive compensation management (ICM), objective/quota management and territory management, as well as talent management functions like appraisal/evaluation management, training, hiring/onboarding, sales coaching systems and gamification. SPM solutions also provide modeling and analytics capabilities to help businesses evaluate sales assumptions and trends in sales outcomes.
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