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Reviews for Web Analytics

What is Web Analytics?

Web analytics is a market of specialized analytic applications used to understand and improve the user experience, visitor acquisition, and actions taken across web and mobile channels. It also aids optimization efforts in digital marketing with externally facing sites and internally facing intranets. Products offer reporting and segmentation capabilities, analytical and performance management, and integration with other data sources and analytic tools. These tools are used by marketing and digital commerce professionals, content developers, customer service and support, and the website operations team.

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