Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.

Multichannel Marketing Hubs

Multichannel Marketing Hubs (MMH)

Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of multichannel engagement across the customer life cycle. Transactional email messages can also cross over into email marketing programs to the extent that, for example, account statements include promotions or offers based on customer insights.

Email Marketing

Email Marketing Software

Gartner identifies two types of mobile marketing platforms:
(1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process.  You will be explicitly notified of the change(s) should they need to happen

Mobile Marketing Platforms

Gartner defines personalization engines as software that enables marketers to identify, deliver and measure the optimum experience for an individual customer or prospect based on their past interactions, current context and predicted intent.
Personalization engines help marketers identify, select, tailor and deliver messaging such as content, offers and other interactions across customer touchpoints in support of three primary use cases:
Marketing: Delivering the right message to the right audience and in the right context to maximize marketing and advertising performance.
Digital commerce: Tailoring content, offers, recommendations and experiences across digital sales channels.
Service and support: Customizing online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.

Personalization Engines

A customer data platform (CDP) is a software application that supports marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.

Customer Data Platforms

Gartner uses the following market definitions:
Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps.
Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement.
Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.

Web, Product and Digital Experience Analytics

Netcore Customer Engagement & Experience Enterprise IT Software Reviews | Gartner Peer Insights

Google Analytics

Google

Adobe Analytics

Adobe

Glassbox

Kissmetrics Analyze

Kissmetrics

Quantum Metric

Mixpanel

Contentsquare Digital Experience Analytics Platform

ContentSquare

LogRocket

Siteimprove Analytics

Siteimprove

Google Analytics 360

<50M USD

Finance

Netcore Customer Engagement & Experience

Netcore Cloud

Sr. Manager - Communications

Their overall product is very good. Customer service team is good at resolving issues and is quick on action. They are available even at odd hours and ensure your query is addressed.

Oracle

CleverTap

MoEngage

Active

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