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Adobe is present in 29 markets with 2 products. Adobe has 6894 reviews with an overall average rating of 4.4.

Ad Tech

Gartner defines the ad tech market as technology for managing digital advertising across channels, including: display, video, streaming TV, mobile, social, search. It provides functions for: Campaign planning Media buying Advertising analysis, optimization and automation

Adobe has 1 product in Ad Tech market

Adaptive Project Management and Reporting

Gartner defines APM and reporting as a process flow, a set of behaviors and a set of supporting technologies that enable change management and enhanced operability of detailed project execution activities to support the technology needs of project managers and individual contributors. APM and reporting is primarily delivered as a cloud-based service and may include on-premises components. For this Magic Quadrant analysis, the PPM submarket of adaptive PM and reporting technologies must be able to operate independently of SPM tools and connect when necessary to share critical information.

Adobe has 1 product in Adaptive Project Management and Reporting market

B2B Marketing Automation Platforms

Gartner defines B2B marketing automation platforms as software that supports lead generation, lead management, lead scoring and lead nurturing activities across multiple marketing channels. The main goal of these systems is to capture, qualify and nurture leads to the point that they are sales-ready, then align them to the appropriate sales team member(s) to drive toward a closed deal. B2B marketing automation platforms assist with data cleansing (by eliminating incomplete or redundant lead information) and lead augmentation (by providing additional data about prospects). B2B marketing automation platforms are designed to primarily support B2B use cases, but they may also be applicable to B2C organizations selling high-consideration products and/or B2B2C models with more complex, indirect sales processes.

Adobe has 1 product in B2B Marketing Automation Platforms market

Collaborative Work Management

The Collaborative Work Management market consists of vendors offering task-driven workspaces that support business users in work planning and execution. They combine task, project, workflow, and automation capabilities with conversations, content publishing, reporting, analytics, and dashboards. Products in this market are defined by their purpose (work planning and execution), by their target users (nontechnical business users rather than professional project managers or business analysts) and by their broad functionality. CWM tools combine a number of enabling technologies that empower business users to model, coordinate, manage and optimize repeatable and reportable common work activities. They are general platforms that enable business users to fill the gap between free-form collaboration and business or custom applications. CWM tools will also play a crucial role in accelerating business-led democratized delivery, which in turn is a key ingredient of digital transformation.

Adobe has 1 product in Collaborative Work Management market

Corporate Learning

Corporate learning solutions include applications that help organizations train, develop and engage their learners. These applications continue to expand the functionality and robustness of their components. Furthermore, they help organizations with compliance, certifications, onboarding, talent development, upskilling, collaboration, coaching and mentoring, sales training, partner education, and customer training.

Adobe has 1 product in Corporate Learning market

Customer Communication Management

CCM software is defined as both a strategy and a market-fulfilled by applications that improve the creation, delivery, storage and retrieval of outbound and interactive communications. It supports the production of individualized customer messages, marketing collateral, new product introductions and transaction documents. It is a collection of computer programs that composes, personalizes, formats and delivers content acquired from various sources into targeted and relevant electronic and physical communications between an enterprise and its customers, prospective customers and business partners. It delivers targeted communications through a wide range of media including mobile, email, SMS, Web pages, social media sites and print. The CCM market has evolved from the convergence of document generation/composition and output management technologies. Current CCM solutions include the core elements of a design tool, a composition engine, a workflow/rule engine and multichannel output management.

Adobe has 1 product in Customer Communication Management market

Digital Asset Management

Digital asset management software includes capabilities for ingestion, storage, retrieval, collaboration and life cycle management of rich-media assets, including text, graphics, images, videos and audio.

Adobe has 2 products in Digital Asset Management market

Digital Commerce

Digital Commerce Platforms are the core technology that enables customers to purchase goods and services through an interactive and self-service experience. The platform provides necessary information for customers to make their buy decisions and uses rules and data to present fully priced orders for payment. The platform must have out-of-the-box (OOB) capability or the APIs to support a self-service, interactive commerce experience that includes: storefront, product catalog navigation, product pages, shopping cart, checkout, and customer account. The commerce product must support OOB ability to search for a product, add products to a cart, and fully price an order inclusive of product-level, customer-level, and order-level discounts or promotions. The commerce product must support interoperability with customer, product, content, and order functionality and data via APIs.

Adobe has 3 products in Digital Commerce market

Digital Experience Platforms


A digital experience platform (DXP) is a well-integrated and cohesive set of technologies designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multiexperience customer journeys. A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. It provides the presentation orchestration that binds together capabilities from multiple applications to form seamless digital experiences. A DXP forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs are applicable to business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.

Adobe has 1 product in Digital Experience Platforms market

Digital Marketing Analytics

Digital marketing analytics platforms are specialized analytic applications used to understand and improve digital channel user experience, and prospect and customer acquisition and behavior, and to optimize marketing and advertising campaigns, with an emphasis on digital channels and techniques. They are stand-alone, end-to-end platforms, performing functions from data collection through analysis and visualization.

Adobe has 4 products in Digital Marketing Analytics market

Electronic Signature

Electronic signature (e-signature) encompasses a broad category of methods that can be applied to an electronic document to capture intent to sign, consent, and, in varying degrees, provide document authenticity, integrity and nonrepudiation. An e-signature can have the same legal status as a handwritten, wet-ink signature on a paper document when implemented in compliance with the laws or regulations applicable to the parties involved. An e-signature product is expected to offer, support for ad hoc and human-initiated use cases, flexible workflows, Integration with commercial off-the-shelf (COTS) business applications, as well as in-house or custom-built applications via APIs, and document data integration and validation.

Adobe has 1 product in Electronic Signature market

Email Marketing

Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of multichannel engagement across the customer life cycle. Transactional email messages can also cross over into email marketing programs to the extent that, for example, account statements include promotions or offers based on customer insights.

Adobe has 2 products in Email Marketing market

Enterprise Video Content Management

Enterprise video content management (EVCM) enables one-to-any delivery of video for the enterprise, principally in support of corporate communications, training and collaboration, but also sales and marketing. Gartner defines enterprise video content management as follows: “Software, appliances or SaaS intended to manage and facilitate the delivery of one-to-any, on-demand or live video across internet protocols.” Products in this market were inspired by YouTube, as organizations sought a way to share video internally, without using external social media. They wanted a simple and safe way for employees to capture their videos and upload them without the need for specialist equipment or expertise.This on-demand delivery of video can support a variety of use cases but typically addresses the support of training as well as collaboration. Being able to stream video from one to any is also characteristic of live events, such as town halls and executive briefings.

Adobe has 1 product in Enterprise Video Content Management market

In-Store Logistics Systems

The market for 'In-Store Logistics Systems' is emerging and growing. Increasingly, retailers are using store inventory to support online order fulfillment. The key benefits of in-store logistics systems are to manage the fulfillment (picking, packing and dispatch) of online orders at scale within a store environment so that consumers experience an optimal level of on-time and complete fulfillment of their orders, whether being collected in-store or shipped to them from the store. Gartner defines the scope of in-store logistics processes as consisting of seven key functional capabilities which are product receipt, product put-away, inventory management, sales floor replenishment, picking optimization, packing optimization and dispatch process.

Adobe has 2 products in In-Store Logistics Systems market

Meeting Solutions

Meeting solutions are real-time collaboration applications and associated endpoints that support interactions over a network between participants for team work, presentations, training and webinars. Some vendors segment their product lines to target and scale to one or several of those use cases, while others offer broad solutions that work for many purposes. Enterprise offerings in this market perform equally well for workers in meeting spaces, at their desks or when mobile, with integrated voice, video, messaging and content sharing. Organizations with complex needs typically have meeting solutions for internal use — for collaboration, learning and internal communication — that are separate from those for external use in sales or marketing. Such complex needs can result in running meeting solutions from more than one vendor. Complete meeting solutions enable richness of information and interaction by combining messaging, content and screen sharing, video and audio.

Adobe has 1 product in Meeting Solutions market

Mobile App Analytics

Mobile app analytics tools collect and report on in-app data pertaining to the operation of the mobile app and the behavior of users within the app. These areas of app analytics are defined as follows: Operational analytics: Provides visibility into the availability and performance of mobile apps in relation to device, network, server and other technology factors. Operational analytics are essential to capture and fix unexpected app behavior (such as crashes, bugs, errors and latency) that can lead to user frustration and abandonment of the app. Such analytics should be applied at both the app testing phase and after release of the app into production. Behavioral analytics: Shows how app users interact with the app to gain actionable insights, drive app improvements and improve business outcomes. Behavioral data can be analyzed based on correlating clicks, swipes, views and other usage stats based on user profiles, segmentation/cohorts, retention, funnel/event tracking and A/B testing.

Adobe has 1 product in Mobile App Analytics market

Mobile Marketing Platforms

Gartner identifies two types of mobile marketing platforms: (1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process. You will be explicitly notified of the change(s) should they need to happen

Adobe has 1 product in Mobile Marketing Platforms market

Multichannel Marketing Hubs

Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.

Adobe has 2 products in Multichannel Marketing Hubs market

Office Productivity Solutions - Others

Reviews for 'Office Productivity Solutions - Others'

Adobe has 1 product in Office Productivity Solutions - Others market

Personalization Engines

Gartner defines personalization engines as software that enables marketers to identify, deliver and measure the optimum experience for an individual customer or prospect based on their past interactions, current context and predicted intent. Personalization engines help marketers identify, select, tailor and deliver messaging such as content, offers and other interactions across customer touchpoints in support of three primary use cases: Marketing: Delivering the right message to the right audience and in the right context to maximize marketing and advertising performance. Digital commerce: Tailoring content, offers, recommendations and experiences across digital sales channels. Service and support: Customizing online and offline experiences across business functions to reduce customer effort or increase customer satisfaction and advocacy.

Adobe has 1 product in Personalization Engines market

Project and Portfolio Management

PPM software providers covered under this market definition aim to support the selection, planning and execution of a variety of different work packages or containers, including, but not limited to, traditional projects. They often fold in collaboration and communication capabilities and allow work teams and project offices to report, monitor and identify course correction in resource-intensive project and work environments. Providers included in this market offer these capabilities directly through their own products, but frequently recognize that specific integration points may also be needed to connect niche tools or data sources. The PPM capabilities identified as essential or critical include: • Project demand management • Project planning and management • Time management • Resource management • Resource capacity planning • Project portfolio management • Project collaboration • Program management • Reporting services • Security and user management • Integration • Usability

Adobe has 1 product in Project and Portfolio Management market

Prototyping Software

Prototyping software provides tools to create and evaluate early versions of the products and applications before proceeding to the process of production. The software enables the designers to weave visuals, navigational elements, and interactions together to give a representation of the flow and usability of the final product. Prototyping software also allows designers and developers to review the prototypes for testing, providing feedback and collaborating in real-time to iterate rapidly. Some software also extends to the functionality of integrating with the existing tools in the organization.

Adobe has 1 product in Prototyping Software market

Retail Distributed Order Management Systems

Retail Distributed Order Management (DOM) systems use rule-based procedures to determine how best to fulfill customer orders — a key consideration for balancing both fulfillment lead times and retailer's costs. The purpose of a DOM application is to allow retailers and CP companies to maximize order fulfillment while balancing two constraints: the customer expects their order to be fulfilled on time and in full and the company wishes to meet these customer expectations but at the lowest possible cost of order fulfilment. The DOM therefore, looks to orchestrate and optimize the process of customer order fulfillment through managing these constraints and without having to trade off one over the other.

Adobe has 1 product in Retail Distributed Order Management Systems market

Social Analytics Applications

Social analytics is the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. This market examines social analytics solutions covering social filtering, text analytics, sentiment analysis, image analysis and public-facing social media analytics. It focuses on solutions that derive at least 60% of their revenue from software versus solutions that are mainly based on consulting services.

Adobe has 1 product in Social Analytics Applications market

Social Marketing Management

Social Marketing Management (SMM) applications include the tools, templates and services to create, maintain and optimize a commercial presence in social environments. This market focuses on the vendor solutions that help you analyze and participate in social conversations. This is done through social listening, publishing, engagement (of broader audiences, as well as social user communities), reporting and analytics capabilities, and support for workflow and automation of SMM processes.

Adobe has 1 product in Social Marketing Management market

Social Monitoring and Analytics

Gartner defines social monitoring and analytics as the process of collecting, measuring, analyzing and interpreting the results of interactions and associations among people, topics and ideas from social media sources. The vendors mentioned here are largely (although not exclusively) point solutions focused on social data collection and analysis. These solutions are different from social marketing management tools that may include social analytics capabilities as part of a broader platform, which also include capabilities for content publishing, distribution, and engagement and customer service capabilities.

Adobe has 1 product in Social Monitoring and Analytics market

Social Software in the Workplace

The market for social software in the workplace includes software products that support people working together in teams, communities or networks. These products can be tailored to support a variety of collaborative activities. Buyers are looking for virtual environments that can engage participants to create, organize and share information, and encourage them to find, connect and interact with each other. Business use of these products ranges from project coordination within small teams or homogeneous groups, to information exchange between employees across an entire organization.

Adobe has 1 product in Social Software in the Workplace market

Web Content Management

Gartner defines web content management (WCM) as the process of controlling content consumed over one or more digital channels through the use of specific management solutions based on a core repository. These solutions may be procured as commercial products, open-source tools, cloud services or hosted services. The functionality of WCM solutions goes beyond means of simply publishing webpages. It also includes: • Content creation functions • Repositories that organize and provide metadata about content • Library services • Website management features • A high degree of Capabilities such as real-time personalization of visitor interactions • The ability to integrate well with delivery platforms.

Adobe has 1 product in Web Content Management market

Web, Product and Digital Experience Analytics

Gartner uses the following market definitions: Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement. Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.

Adobe has 2 products in Web, Product and Digital Experience Analytics market