Gartner defines web content management (WCM) as the process of controlling content consumed over one or more digital channels through the use of specific management solutions based on a core repository. These solutions may be procured as commercial products, open-source tools, cloud services or hosted services. The functionality of WCM solutions goes beyond means of simply publishing webpages. It also includes: • Content creation functions • Repositories that organize and provide metadata about content • Library services • Website management features • A high degree of Capabilities such as real-time personalization of visitor interactions • The ability to integrate well with delivery platforms.