Master Data Management (MDM) solutions are enterprise software products that: • Support the global identification, linking and synchronization of master data across heterogeneous data sources through semantic reconciliation of master data. • Create and manage a central, persisted system of record or index of record for master data. • Support the four MDM hub implementation styles, as defined by Gartner. • Enable generation and delivery of a trusted version of one or more subject areas to all stakeholders, in support of various business initiatives. • Support ongoing master data stewardship and governance requirements through workflow-based monitoring and corrective-action techniques. • Are agnostic to the business application landscape in which they reside • Can be implemented by end-user organizations without having to make use of required professional.